Director, Content & Social Media

Director, Content & Social Media

David Yurman is a celebrated luxury American jewelry company founded in New York by esteemed artists - David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless jewelry collections for women and men defined by artist-inspired form, material innovation, meticulous craftsmanship and Cable the brand's artistic signature. David Yurman collections are available through the brand's retail stores (50) and eComm sites throughout the United States, Canada, Hong Kong and France, and over an additional 300 locations worldwide via their exclusive network of authorized fine jewelry and timepiece retailers.

David Yurman is seeking a dynamic and strategic Director, of Social Media to shape the brand narrative and market presence through innovative social strategies. This position requires a leader with deep social media expertise across all social platforms (specifically focusing on Instagram, TikTok, Youtube, LinkedIn, and Facebook) to define the KPIs, understand deeply the social media landscape, trends, and latest platform dynamics, and craft and execute a comprehensive strategy aligned with business objectives that will deliver reach, engagement, and brand love among our audience.

Key Responsibilities :

• Leverage deep social media expertise and platform know-how to maximum our owned and paid social ecosystem across all platforms (Instagram, TikTok, Youtube, LinkedIn, and Facebook) to ensure platform specific performance.
• Ensure we are reacting to the changing consumer engagement, social media and cultural dynamics including the rise of AI and it's impact across the digital landscape, rising costs of paid social, and changing influencer landscape, etc.
• Develop and articulate a clear editorial and storytelling vision aligned with David Yurman's marketing goals.
• Formulate and implement digital and social strategies to enhance followership, visibility, and engagement.
• Stay abreast of industry trends and technologies for content and platform innovation.

Craft & Execute Comprehensive Social Campaigns :

Monitor & Optimize Performance :

Collaborate Across the Organization :

Develop a Strong High Performing Team :

Qualifications :

Location : Tribeca, New York

Hybrid (3 days, in the office 2 Remote)

Compensation : 160k-175k

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees' backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).