Position Summary :
The Regional Sales Manager (RSM) will be responsible to qualify and sell Cold Jet machines and service solutions to existing customers while also prospecting and developing new opportunities in a wide variety of industrial and service industry applications. This position reports to the respective Sales Vice President / Regional Sales Director for the region in which the RSM supports.
Position Responsibilities :
Sales Process
- Executes sales process from lead / initial contact through the receipt of the order.
- Discover :
Research prospect’s website to understand their company profile and products
Research our CRM to review the account contacts, past leads, notes in history and other opportunitiesResearch the Marketing Asset Portal to find relevant application evaluations, payback calculation reports, and industry toolkitsResearch LinkedIn to validate your customer contact’s title and responsibilitiesDrive an initial conversation, discussing the opportunity and qualifying the lead with an in-depth understanding of the current cleaning method, customer’s pain points, and other solutions the customer may be evaluatingProbe the customer’s facility design to understand their ability to meet air requirements needed to use Cold Jet productsAssess for Multi-location Opportunity with the customerEducate the customer about how dry ice works and its main benefitsEducate the customer why Cold Jet is the market leader and communicate our key value propositionsAnswer the customer’s initial questionsDiagnose :Define the problem for the customer documenting their current cleaning costs including labor, production downtime, amount of scrap, etc.
Identify intangible benefits and any potential hurdles for the customerBuild a value hypothesis for the customer by defining measurable for the customer with cost savings, return on their investment analysis, meeting lean manufacturing goals, ESG goals, etc.Discuss the customer’s purchasing process including a main point of contact, identifying the key decision makers, and the project timelineConfirm the customer’s hypothesis by using sales tools, completing a customer visit in-person or virtually, complete the application evaluation and discuss the possible need for a Performance Evaluation ProgramDocument the value of the Cold Jet solution using the Application Evaluation tool, the payback calculator, feedback from the operators, and restate the supporting initiatives such as quality improvements, increased production time, decrease of manual labor, safety enhancements, lean manufacturing goals, ESG goals, etc.Determine the appropriate Cold Jet system configuration and formally propose the solution to the customerDeliver :Gain the customer’s commitment to buy using negotiation skills, discussing terms of the purchase and finalizing the necessary paperwork including the Customer Information Form, purchase order requirements, shipping instructions and expectations, and clarifying their tax exempt status
Forecast the opportunity at 80% once you have gained the customer’s commitment to buyComplete installation of the Cold Jet solution including an introduction to their local dry ice supplier, introducing their Customer Service Consultant, scheduling delivery and training, reviewing the applicable information of Cold Jet CONNECTDeliver recurring revenue from this new customer account by utilizing scheduled preventative maintenance that can create parts and service opportunitiesContinue educating the customer about other Cold Jet solutions including DIMS opportunities, when appropriateGrow the Business :
Participate as a team member in the development of Cold Jet’s Sales and Marketing infrastructure and such other activities as required and assigned to help the company overallMaintain sales data in CRM system, both as a selling tool and as a means of gathering information used by sales management and marketing team members to strategically grow the businessMeet or exceed budgeted sales in assigned territory on a monthly, quarterly, and annual basisContinuous Learning :
Hone knowledge of Cold Jet products and services and their competitors’ products and servicesGather information about the applications for which customers and prospects seek our products and communicate this information back to management and marketingPosition Requirements :
Education & Experience :
BS in engineering or business discipline or equivalent work experience5+ years sales experience, preferably selling capital or industrial goods in a business to business environmentSkill Competencies :
Knowledgeable about the sales process and sales techniqueMust be prepared to spend 50% in overnight travelMust be able to drive a pickup truck with a trailerBasic to intermediate level skills with MS Office, especially Excel, and CRM applicationsEffective at selling at multiple levels, from the Board of Directors to the machine operatorStrong business communication skills, from oral presentations to business writingKnowledgeable in business economics, value propositions, financial analysis of benefit versus cost.Able to work systemically through a sales cycle that can average 3-12+ monthsBehavioral Competencies / Personal Traits :
Assertive, persists in driving salesTechnical savvy – the ability to discuss our products intelligently on a technical level as well as the ability to set-up and troubleshoot equipmentGoal Directed – driven to achieve goals set by self and othersResilient & Adaptive – responds professionally to set-backs and ‘no’s, learns from negative experiences to adapt sales approachPlans work well – plans the most efficient method of performing work within his / her territory, plans the sales process wellPeople Skills / Communication – relates to and works well with diverse personalities and in diverse situationAbout Cold Jet :
Cold Jet is an innovative, energetic company that prides itself in the design, production, and sales of world-class, state-of-the-art dry ice technology. Cold Jet is managed by a knowledgeable and experienced team of dynamic and dedicated professionals, working towards a clear vision. Through their leadership, individuals and teams achieve challenging and focused goals, fostering personal achievement and loyalty to a company that values a job well done.By recruiting, hiring, training and retaining the most talented professionals, we continue to build our legacy of innovation and excellence. Learn more about our culture at careers.coldjet.com