Marketing Advertising Specialist

Job Description

Job Description

POSITION TITLE : Marketing Advertising Specialist

POSITION OBJECTIVE : Responsible for the execution of marketing deliverables in support of the Company’s overall marketing strategy by leading the developing, planning, directing and managing targeted ad campaigns that support the company message, promote products and brand awareness initiatives across various channels. The position will be responsible for the schedule of advertising deliverables, collaborating on content and direction of advertising collateral, researching market publications for optimal ad positioning, ensuring company messaging is consistent across all activities and managing various other marketing projects. The position will partner with product marketing, product management, market development, sales, and human resources teams to effectively market our compelling story to customers, prospects, employment candidates and employee-stakeholders.

POSITION RESPONSIBILITIES

Marketing

• Develop ad strategies based on market research and business objectives
• Support digital and print marketing collateral development.
• Partner with cross-functional teams to ensure that project and campaign requirements are appropriate to achieve KPI targets.
• Optimize workflows, content, and cadence to drive higher conversion rates and drive qualified prospects into the sales pipeline.
• Establish campaigns goals, budgets, and timelines to align with marketing strategy and business objectives.
• Identify opportunities that effectively drive return on investment (ROI) throughout marketing campaign activities. Work with teams to create scalable processes to enforce best practices and for lead and campaign management.
• Coordinate media buying and ad placements across platforms (Google Ads, Meta, LinkedIn, etc.) and industry publications
• Manage the communications and deliverables needed to secure and renew company trademarks.
• Assist in outbound and inbound marketing activities.

Advertising and Graphics : Organization and Development

Channel Partner Advertising Collaboration

This description of duties is not intended to be all-inclusive or to limit the discretionary authority to assign other tasks of a similar nature and / or level of responsibility.

COMPETENCIES :

Achievement Orientation- Focusing efforts on achieving high quality results consistent with the organization’s standards.

Analytical Thinking- Analyzing and synthesizing information to understand issues, identify options, and support sound decision making.

Attention to Detail- Working in a conscientious, consistent and thorough manner.

Digital Literacy- Engaging with digital technologies to accomplish goals and solve challenges in the workplace.

Initiative- Dealing with situations and issues proactively and persistently, seizing opportunities that arise.

POSITION QUALIFICATIONS :

BENEFITS for Fulltime :

SALARY RANGE : $62,48978-$78,111-$93,733, Bonus Eligible

An Offer of employment will be extended at a level consistent with the experience and qualifications of the candidate. This information reflects the anticipated salary range for this position at the time of posting. The salary range may be modified in the future and actual compensation may vary from the posting based on various factors such as geographic location, work experience, education and / or skill level.