VP, Head of Marketing Analytics
MediabistroWorkFromHome, TX, United Statesjob_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
job_description.job_card.job_descriptionThorough subject matter expertise in the metrics, models, and methods that drive modern marketing performance Deep experience in data architecture, attribution, funnel modeling, and performance frameworks Proven track record deploying AI / ML in marketing—from forecasting to optimization to anomaly detection. And an insatiable curiosity for what the world comes up with next. Strong command of Snowflake, Adobe Experience Cloud, ServiceNow, and modern BI platforms (e.g., PowerBI) or similar technologies Executive presence and strategic mindset—able to guide investment and influence cross-functional decisions A buying group mindset, and the data models to support it Work Personas : We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Equal Opportunity Employer : ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations : We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance. Export Control Regulations : For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
Overview
VP, Head of Marketing Analytics at ServiceNow — lead the data-driven heartbeat of Marketing. You’ll drive the insights that give real-time visibility into what’s working and what to do next, ensuring every decision is rooted in truth.
What You’ll Do
- Unify the data backbone of Marketing : Centralize all marketing analytics functions into a single, accountable team—focused on speed, clarity, and strategic impact.
- Define and own the metrics that matter : Establish the true north KPIs for Marketing and each function within it—ensuring every leader, region, and program is aligned on what success looks like and how we measure it.
- Lead attribution and full-funnel visibility : Own our end-to-end measurement architecture, including multi-touch attribution, MMM, lead scoring, campaign performance, pipeline diagnostics, and marketing impact.
- Model how buying really happens : Develop segmentation, journey, and buying group models that reflect how modern enterprise decisions are made—across personas, channels, and touchpoints.
- Champion AI as a growth and capacity engine : Be the primary driver of making Marketing an AI-native, data-driven organization. Define and prioritize AI use cases across the funnel, work across teams to make them real, and drive adoption at every level.
- Win as a team : Work cross-functionally with enterprise Data & Analytics, Sales, Finance, and other stakeholders to ensure shared definitions, connected systems, and an enterprise-wide view of marketing’s impact.
- Scale insight across the marketing organization : Design and scale an analytics model that equips regional and functional marketing teams with the right data and self-serve insights to make confident decisions—while maintaining enterprise alignment.
- Lead a high-performance team : Hire and develop world-class talent across data science, marketing analytics, and business insight. Build a culture grounded in accuracy, transparency, and velocity.
- Influence at the highest levels : Serve as the CMO and Marketing Leadership Team’s strategic partner. Guide the business with facts—not opinions.
Qualifications
Additional Information
#J-18808-Ljbffr
serp_jobs.job_alerts.create_a_job
Vp Of Marketing • WorkFromHome, TX, United States
Job_description.internal_linking.related_jobs Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.We’re filling this role for a client, a mission-driven brand at the forefront of longevity medicine and ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days Director, Marketing Strategic Planning role at ServiceNow.Strategic leader to shape and oversee the Global Marketing plan, aligning priorities, resources, and execution with business growth.As Seni...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours 
The HydroVac Lead is entrusted with the cleanliness, safety, maintenance, productivity and overall effectiveness of the HydroVac Truck.
HydroVac Lead will receives direction from a Mainline Lead or ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
AlliedTravelCareers is working with Host Healthcare to find a qualified Occupational Therapist (OT) in Sweetwater, Texas, 79556!.
Host Healthcare is an award-winning travel healthcare company with a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 Get AI-powered advice on this job and more exclusive features.We help creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok.The result? Better engag...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 This position will support the multi-channel digital customer acquisition strategy and execution for the CareCredit retail credit product portfolio.
Core responsibilities include designing and manag...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours 
Skyline Med Staff Allied is seeking a travel Occupational Therapist for a travel job in Sweetwater, Texas.Job Description & Requirements.
Join the Top- Rated Travel Healthcare Team!\n\nSkyline M...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours We're building a brand that helps people understand that.As we prepare to launch, we're hiring a.VP of Marketing & Customer Experience.
This is a role for someone who blends strategic vision with ha...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours VP, H&W Dental Marketing – Independent.We are seeking a dynamic, entrepreneurial-minded marketing leader to drive acquisition, activation, usage, and retention within the dental independent segment...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours AlliedTravelCareers is working with Skyline Med Staff to find a qualified Occupational Therapist (OT) in Sweetwater, Texas, 79556!.
Join the Top- Rated Travel Healthcare Team!\n\nSkyline Med Staff w...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours VP of Business Development and Marketing.Must live in DFW area and be open to travel around 75% of the time.At Connections Wellness Group, our mission is to provide you with meaningful, life-improv...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services to include mortgage servicing, property renovations, p...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours San Francisco, CA | Full time | Remote.Pairtu has proven early traction with its AI-powered patient advocacy model.Now the company needs a senior growth leader to scale acquisition and retention, v...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days 
The Good Life MedStaff is seeking a travel Physical Therapist for a travel job in Robert Lee, Texas.Job Description & Requirements.
The Good Life MedStaff Job ID #34299371.Pay package is based on 8 ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days Vice President / Senior Vice President of Origination & Marketing - Americas.TrueAero is a global aviation solutions provider specializing in aircraft and engine leasing, asset management, material ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours 
SkyBridge Healthcare Therapy is seeking a travel Occupational Therapist for a travel job in Sweetwater, Texas.Job Description & Requirements.
SkyBridge Healthcare is actively seeking a dedicated and...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours We’re looking for a marketing leader who thrives on building brands, creating new categories, and driving growth in fast-paced environments.
You’ll partner closely with Sales, Product, and Engineeri...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours 
Job Title : Versa SD-WAN System / Network Architect Location : Dallas TX (100% Remote) Experience : 10+ years Domain : Telecommunication / Networking No H1B Responsibilities : - Design, deploy and optimizi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
Head of Marketing
MediabistroWorkFromHome, TX, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.new
Sr. Director, Marketing Strategic Planning
MediabistroWorkFromHome, TX, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
HydroVac Lead
Pipe View, LLCSweetwater, TX, USserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Travel Occupational Therapist (OT) - $1,521 to $1,671 per week in Sweetwater, TX
AlliedTravelCareersSweetwater, TX, USserp_jobs.job_card.full_time
Head of Marketing Operations
MediabistroWorkFromHome, TX, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.new
AVP, H&W - B2B Acquisition Marketing
MediabistroWorkFromHome, TX, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
- serp_jobs.job_card.new
Travel Occupational Therapist
Skyline Med Staff AlliedSweetwater, TX, USserp_jobs.job_card.full_time
- serp_jobs.job_card.new
VP of Marketing & Customer Experience
MediabistroWorkFromHome, TX, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.new
VP, H&W Dental Marketing – Independent
MediabistroWorkFromHome, TX, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
- serp_jobs.job_card.new
Travel Occupational Therapist (OT) - $789 per week in Sweetwater, TX
AlliedTravelCareersSweetwater, TX, USserp_jobs.job_card.full_time
- serp_jobs.job_card.new
VP of Business Development and Marketing
MediabistroWorkFromHome, TX, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.new
AVP, Marketing Analytics
MediabistroWorkFromHome, TX, United Statesserp_jobs.job_card.full_time
Head of Growth Marketing
MediabistroWorkFromHome, TX, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Travel Physical Therapist - $2,256 per week
The Good Life MedStaffRobert Lee, TX, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.new
Vice President / Senior Vice President of Origination & Marketing - Americas
MediabistroWorkFromHome, TX, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
- serp_jobs.job_card.new
Travel Occupational Therapist - $2,050 per week
SkyBridge Healthcare TherapySweetwater, TX, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.new
VP of Marketing
MediabistroWorkFromHome, TX, United Statesserp_jobs.job_card.full_time
Director of Analytics
OpenkyberTX, United Statesserp_jobs.job_card.full_time
serp_jobs.filters_job_card.quick_apply