Director, Marketing Measurement

Turn Data Into Decisions. Lead the Future of Marketing Measurement at Rocket.

Rocket is looking for a strategic, data-driven Director of Marketing Measurement to elevate how we assess and optimize marketing performance across a diverse portfolio. This role is central to ensuring our marketing investments deliver measurable business impact. As a senior leader, youll design measurement frameworks, implement advanced analytics tools, and deliver insights that shape executive strategy. Youll lead a high-performing team and connect brand, consumer, and financial data to quantify marketings true value. If you excel at translating complex data into clear strategyand want to drive meaningful change at scalethis is your opportunity to lead at the intersection of analytics and innovation.

About the role

Collaborate closely with the marketing leadership team to establish key performance indicators (KPIs) and measurement frameworks, ensuring alignment with overarching business objectives

Evaluate and deploy cutting-edge marketing measurement tools and technologies, leveraging them to augment data collection, analysis and reporting capabilities in alignment with contemporary industry standards

Forge strong partnerships with internal stakeholders to drive consensus on the effectiveness of marketing efforts

Develop and deliver compelling reports, intuitive and self-service dashboards and engaging and clear presentations that distill marketing performance metrics, actionable insights and strategic recommendations for consumption by senior leadership

Drive continuous optimization of marketing strategies and tactics based on data-driven insights, including budget allocation, audience targeting and campaign messaging

Cultivate and empower a high-performing marketing measurement team, nurturing their professional growth through mentorship, guidance and targeted development initiatives

Integrate consumer segment analysis, brand perception insights, and consumer value metrics with hard financial data to quantify the impact of brand building efforts

About you

Minimum Qualifications

Bachelors degree in mathematics, Marketing, Data Analytics, Applied Statistics, Information Technology, or 7+ years of experience in marketing analytics and campaign measurement.

3+ years in people leadership and team member performance

Proficient in data analysis and visualization tools such as SQL, Python, Power BI, Amplitude.

Ability to drive alignment and collaboration across cross-functional teams

Expertise in marketing measurement methodologies, tools and technologies

Strong analytical skills with the ability to analyze complex datasets, draw actionable conclusions, and communicate findings effectively

Excellent presentation and communication skills, with the capacity to influence and inspire senior leadership

Preferred Qualifications

Masters degree in Marketing, Business, Statistics, Economics, or related field

7+ years of experience in marketing analytics and campaign measurement.

3+ years in people leadership and team member performance

Background in consulting or agency environments supporting enterprise-level marketing analytics

Experience mentoring and developing team members

Familiarity with the financial services industry

Extensive knowledge of supported business domains

Experience designing and implementing incrementality testing frameworks

Proven success in connecting marketing performance to financial outcomes, including ROI and customer lifetime value

Hands-on experience with customer segmentation, brand tracking, and consumer behavior analytics

Familiarity with media mix modeling and forecasting techniques

Ability to influence cross-functional teams and drive adoption of measurement best practices

What youll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put : Weve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, were a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. Were insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and / or participating in the application process should contact a member of the Human Resources team, at Careers@myrocketcareer.com .

#J-18808-Ljbffr