Marketing Specialist Job at Aersys Inc. in Piscataway

Aersys is changing how business is done in the automation industry. Our B2B product offerings provide solutions to customers in several industries. As a Marketing Specialist, you will use a variety of tools to introduce new customers and partners to the Aersys brand and generate qualified leads. We approach everything from a fundamentals level and we look for people who understand why they are doing something, not people who apply the same formula to every problem.

Responsibilities

Defines customer segments and channels for reaching customers and creates marketing material carefully customized for each segment.

Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.

Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives.

Obtains market share by developing marketing plans and programs for each product and directing promotional support.

Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.

Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.

Maintains research database by identifying and assembling marketing information.

Leads the growth of the marketing team by recruiting, selecting, orienting, and training new employees.

Minimum Qualifications

Automated Sales Funnels

Motion Graphics

Search Engine Optimization

A / B Testing

Content Marketing

Bonus Qualifications

Proven working experience in digital marketing, particularly within the industry

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A / B and multivariate experiments

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Working knowledge of ad serving tools

Experience in setting up and optimizing PPC campaigns on all major search engines

No - We do not support sponsorship, i.e. H-1B or TN Visas for this position.

Aersys, Inc. is making next generation automation accessible to everyone. While companies at the top innovate to stay ahead, we innovate to bring everyone along. Our flagship product, the AerNode, is a modular robotic MicroFulfillment Center (MFC) that lets companies automate small-parts inventory, offer roadside pickup (BOPIS), leverage automated delivery with drones and rovers, and create grab-and-go experiences for customers. Tools normally reserved for giant e-commerce companies will now help small and large businesses compete on a level playing field.

We’re a team of builders, problem-solvers, tinkerers, and nonconformists. Collectively, we form a scenius that challenges the way things have always been done. We think from first principles, understand that failures are just stops on the road to success, and care more about our impact on the world than our bottom line.

The most amazing things happen when you're somewhere new. While we spend a lot of time in the office, it's always good to spend some time working from home or in a someplace different.

25 DAYS + UNLIMITED PTO We have an unlimited PTO policy and we don't track when you come to work. But just to make sure you are getting the break you deserve, we push everyone to take at least 25 days off each year. And you will never need to ask for permission.

NO "MANAGER" We expect our employees to be independent and use good judgement. As a result, we don't need managers. Team leads are still responsible for projects, but you can choose which project (and team lead) you want to work with.

DESTRESS WITH SNACKS & GAMES With all the exciting and fast-paced progress, it's easy to forget essentials like food, relaxation, and sleep. We stock snacks and drinks and have dedicated areas for games and quick naps. And like every startup, we have a ping pong table!

ACCESS TO EQUIPMENT Our R&D Lab is filled with industrial equipment like laser cutters, UV printers, CNCs, 3D printers and more. Whenever a machine is not being used, you are welcome to use it for personal projects. Equipment training is part of onboarding.

DYNAMIC WORKSPACE We have a dynamic open plan layout where you can move your desk to wherever you want it. And since not everyone is productive in an open-plan office, there are also plenty of quiet rooms to concentrate or take a break.

ABOUT At Aersys, Inc, we're making industrial automation accessible to everyone. Our flagship product, the AerNode, is a modular robotic storage and retrieval system that lets retailers offer automated 24 / 7 curbside pickup and returns, and prepare for a world of automated stockrooms and last-mile delivery.

#J-18808-Ljbffr