Retail Marketing Director

Marketing Director

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

The Marketing Director leads strategic marketing services across JLLs Retail Property Management, mixed-use, and (related) brokerage business lines, maintaining dual accountability to both JLLs growth objectives and client success through comprehensive placemaking and marketing strategy development and execution.

This individual partners with senior leadership to analyze current and future market dynamics, translating market intelligence into revenue-focused strategies, business development initiatives, and project-specific marketing activations that create actionable go-to-market plans driving measurable results for clients and JLLs performance. The successful candidate will manage a team of marketing professionals, lead integrated marketing plan development, and serve as a strategic advisor to the business, combining marketing strategy with tactical execution through thought leadership, creativity, technology, and data analytics to support client objectives and business growth.

Reporting to the President of Retail Property Management, this role maintains matrix relationships with mixed-use and brokerage leadership while holding geographic responsibility for Americas Regional Marketing Managers. The position requires collaboration with local and global colleagues to enhance knowledge sharing and build scalable programs, demanding close partnership with key business leaders and corporate knowledge management teams to ensure consistent, high-impact marketing delivery across all service lines.

The core focus centers on driving property performance, tenant success, and JLLs market leadership through innovative marketing strategies that create vibrant destinations and deliver measurable ROI for all stakeholders while positioning JLL as the premier service provider in the retail real estate sector.

Key responsibilities include :

• Lead a team of marketing managers with expertise across asset classes
• Partner with senior business line leadership and to strategize, plan, and execute high-performing marketing programs that differentiate JLL and support the unique objectives of the property management business line, identify crossover marketing opportunities between asset classes, and promote efficiency and economies of scale
• Establish objectives and inspect performance through the Lead and manage analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management
• Budget ownership with performance accountability - Maintain full P&L responsibility for marketing investments with measurable ROI targets of 3 : 1 minimum return
• Revenue attribution and pipeline tracking - Establish clear linkage between marketing initiatives and closed business, with comprehensive campaign-to-revenue reporting
• Performance-driven budget allocation - Make strategic investment decisions based on data analytics and proven performance metrics rather than assumptions
• Create an environment where knowledge of the trade area in competitive properties is embedded in the strategic plan
• Ensure the Regional Marketing Managers are supporting the properties strategic goals along with developing annual marketing plans and budgets for properties.
• Manage direct reports to ensure effective execution of business plans and budgets, emphasize creative, proactive behavior, and ensure they are meeting and exceeding expectations
• Takes a leadership role in driving best practices and bringing new capabilities to the marketing team
• Manages stakeholder relationships, ensuring we are delivering business value and meeting / exceeding internal and external client expectations
• Actively engage in business development, proposal creation, and effective articulation of strategic plans to existing clients and potential clients.
• Integrated marketing strategy execution - Deploy coordinated campaigns across digital and traditional channels with consistent brand messaging and unified customer experience
• Lead nurturing automation systems - Implement marketing automation platforms to systematically guide prospects through the sales funnel with targeted content delivery
• End-to-end customer journey mapping - Track and analyze the complete prospect lifecycle from initial awareness through contract execution
• Cross-business line marketing coordination - Ensure seamless integration of marketing efforts across all JLL service lines to maximize cross-selling opportunities
• Predictive market intelligence - Utilize advanced analytics and industry research to identify emerging trends and market opportunities ahead of competitors
• Innovation initiative leadership - Pioneer new marketing methodologies and technologies through structured testing and early adoption programs
• Strategic scenario planning - Develop adaptive marketing strategies with contingency plans for various market conditions and economic cycles
• MarTech and AI optimization - Deploy state-of-the-art marketing technology platforms and artificial intelligence to enhance campaign effectiveness and operational efficiency
• Competitive intelligence monitoring - Maintain systematic analysis of competitor activities and market disruptions to inform strategic positioning
• Strategic partnership development - Cultivate relationships with emerging technology companies and industry innovators to maintain competitive advantage
• Support yearly site marketing plan development, budgeting and metric reporting while working with digital, content, PR, demand generation, design, and sales enablement colleagues.
• Nurture client relationships through signature programming whether it be events or research-driven content
• Identify KPIs, new revenue opportunities, and client relationships
• Regularly report on the impact of marketing efforts and impact on business profitability.
• Participate in membership and sponsorship strategy with industry organizations. Support differentiating brand activation efforts tied to conferences and trade shows.
• Collaborate with JLL's events team and stakeholders to develop external client events campaign that align with business strategy and placemaking objectives
• Socialize our ONE JLL story and client stories through mediums such as LinkedIn, Twitter, .com, advertising, etc.
• Work with Property Management, Sales Enablement, Research and Property Marketing to ensure that all marketing activities are aligned with the broader firm's vision, priorities, and marketing efforts

As a Leader, this job involves :

Leadership and managing multiple properties

As a Director at JLL, your tenure in the property management industry will enable you to provide leadership to multiple property management teams. You will be focused on the client experience by providing innovative solutions to the clients and their tenants. Multi-tasking and flexibility are essential skills needed in this role as well as overseeing Regional Marketing Managers and being held accountable for the performance of their portfolios. You will review budgets and financial reports, identify new opportunities, and assist the Regional Marketing Managers with business development initiatives.

Creating strategic and collaborative solutions

You are an individual who sees the big picture, acts decisively, and focuses on creating an energized and collaborative environments and teams. As a director, you will contribute to the establishment and refinement of work quality, cultural initiatives, and best practices to drive results as a team. You will also contribute to developing successful, diverse teams through inclusive and thoughtful means of communication. You are focused on strengthening strategic partnerships with clients, pitching new business proposals and delivering innovative solutions to expand our footprint in the marketplace.

Embracing the human side of business

You are people focused, seeking out and understanding the needs, perspectives and motivations of clients and team members alike. Your ability to manage client and vendor relationships will allow for seamless conflict resolution, account maintenance, and overall development of client relationships.

Qualifications :

Estimated compensation for this position : 160,000.00 200,000.00 USD per year

Location : On-site Chicago, IL

If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth : JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include :