Director, In-Market Sales (Orlando)

Director, Sales

At SeaWorld, we're passionate about caring for animals. In fact, we've already rescued over 40,000 animals (and counting!). And we can save you from being stuck in just another job. Join us and help bring joy, excitement, and lasting memories to people from around the world. We're seeking enthusiastic, dedicated, and hard-working individuals to become our Ambassadors. Join us and play an important part on our incredible team!

The Director, In-Market Sales leads the planning, development, sales and execution of local domestic reseller accounts. We are looking for someone with a hunter mentality whose primary focus is new business development and managing the in market domestic reseller sales team in Orlando. Also responsible for leading the In-Market Task Force, providing leadership and strategic direction to all parks to optimize and grow revenue and attendance from in-market resellers. Responsible for all aspects of marketing and sales through key assigned in market accounts. Assure sales alignment with marketing and communications initiatives.

Park-Level Responsibilities

• Orlando Market Sales Leadership. Lead the domestic reseller sales team in Orlando and provide strategic direction and tactical execution to deliver account production for existing and new accounts. Work with corporate and park sales and marketing teams to implement marketing plans and pricing calendars to increase market share through local accounts. Develop annual, monthly, and weekly plans to drive revenue and achieve attendance targets. Work with corporate teams to launch promotions through top accounts. Make recommendations to leadership to drive growth. Lead Orlando in market sales accounts and channels as assigned. Pursue new channels of distribution to drive company growth.
• Travel industry relations. Develop and maintain relationships with internal and external staff, industry partners, destination marketing organizations and agencies. Represent the company at various community and / or business meetings to promote the company.
• Ticket product / packaging development. Work closely with revenue management and marketing to launch, monitor, and grow account production for key accounts and channels as assigned. Monitor competitor offers to determine ideal product placement in each geographic market. Leverage distribution to amplify consumer direct offers while minimalizing cannibalization.
• Distribution platforms. Manage assigned projects to expand distribution in account and partnership channels. Partner with IT, Finance, Revenue Management to provide technology solutions for national account and partnership growth.
• Drive demand for parks. Leverage assigned channels to drive awareness and intent to visit, serving as an extension for marketing campaigns. Seek to position our parks for top tier exposure to drive maximum awareness. This includes reasons to visit, such as new attractions and consumer events.
• Create organized training plan for sales staff and in-market domestic reseller clients in product offerings.
• Organize and execute familiarization tours for in domestic reseller clients at Orlando parks.

Corporate-Level Responsibilities

What It Takes To Succeed

What Else Is Important

The Perks Of The Position

Join the team! If you're looking for the opportunity to make the most of your abilities in a one-of-a-kind setting with an entertainment industry leader, we're looking for you!

EEO Employer : SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.