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Social Media Director
Social Media DirectorBlockchain & Climate Institute/ BCI America Inc. • New York, NY, US
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Social Media Director

Social Media Director

Blockchain & Climate Institute / BCI America Inc. • New York, NY, US
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THIS IS AN UNPAID ROLE

Role Title : Social Media Director

Location : Remote

Position Type : Volunteer (Unpaid)

Reports to : Senior Communications Manager

Works closely with : Web Designers, PR & Media Officers, Graphic Designers, Video Designer

Role Overview

The Social Media Director leads BCI’s digital storytelling across all platforms — from long-term campaign strategies to rapid-response content. This role is designed for someone fluent in platform culture, who understands both climate and technology narratives, and knows how to translate complex work into sharp, engaging content.

You’ll be responsible for growing audiences, increasing engagement, and ensuring that BCI’s digital presence remains timely, credible, and on-message.

Key Responsibilities

Strategy & Execution

  • Lead BCI’s social media strategy across X / Twitter, Instagram, LinkedIn, YouTube, and emerging platforms
  • Develop and manage a flexible editorial calendar balancing campaign content with real-time responses
  • Ensure all content reflects BCI’s tone, priorities, and strategic communication goals
  • Coordinate with the Senior Communications Manager on narrative development and cross-platform messaging
  • Launch, manage, and report on multi-channel campaigns for events, policy work, publications, and partnerships
  • Optimise all visual and written content for platform-specific engagement and accessibility

Real-Time Engagement

  • Monitor climate news, policy developments, and tech trends to engage in timely conversations
  • Live-tweet and provide social coverage during events like COP, ISO meetings, or global summits
  • Build and maintain relationships with partner orgs, journalists, and climate-tech stakeholders via social channels

    • Creative Collaboration

  • Work with Graphic Designers and Video Editors to brief and adapt visual content for each platform
  • Shape Instagram Reels, Stories, Threads, and Twitter / X posts into cohesive campaigns
  • Provide creative input into copy, layout, and platform experiments
  • Mentor junior volunteers contributing to BCI social media

    • Requirements

    Experience and Skills

  • Proven experience managing social media accounts for a nonprofit, advocacy, or policy-driven organisation
  • Exceptional short-form writing skills for platforms like Twitter and Instagram
  • Strong visual instincts; familiarity with layout, timing, and mobile-first storytelling
  • Demonstrated ability to lead fast-paced content cycles from idea to post
  • Familiarity with engagement analytics and platform metrics

    • Tools & Platforms

  • Comfortable using tools like Hootsuite, Buffer, Later, or Sprout
  • Basic skills in Canva, Adobe Express, or Figma for resizing or visual prep
  • Familiarity with Trello and Teams collaboration tools
  • Understanding of digital accessibility and visual equity principles

    • Benefits

    What You’ll Gain

  • Influence over the public voice of a climate-tech policy organisation
  • Opportunities to shape campaigns tied to global forums, emerging climate markets, and blockchain use cases
  • Experience working with an international, fast-paced communications team
  • A portfolio of visible, impactful work in the global climate space
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    Director Social Media • New York, NY, US

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