Lifecycle Marketing Manager

Job Description

Job Description

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!

Sinch is looking for a Lifecycle Marketing Manager to join the Mailgun product-led growth team and help drive the customer marketing strategy across the Mailgun brand. Our ideal candidate is a creative marketing professional, with prior experience developing cross-functional strategies to drive customer conversion, engagement and retention in developer-oriented environments.

What You'll Do :

• Establish a deep understanding of the customer journey across different segments.
• Develop targeted campaigns across multiple communication channels, with primary ownership of in-app messaging.
• Build out customer focused campaigns, tutorials, resources and engagements to guide the customer experience with our product offerings via in-app messaging.
• Design campaigns to drive conversion, usage and retention across the customer lifecycle.
• Collaborate cross-functionally with our product, marketing, customer success and support teams on shared goals to drive product adoption, cross-sell / upsell, and customer retention.
• Manage timelines, deliverables, and reporting for your programs to drive success against team and individual goals.

Requirements

Our Hiring Process

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page : https : / / www.sinch.com / careers / . No matter who you are, we hope you find an exciting path forward - hopefully with us!

Benefits

The annual starting salary for this position is between $75,000 - $90,000. Factors which may affect starting pay within this range may include geography / market, skills, education, experience, and other qualifications. This role will be accepting applications until October 8th, 2025 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.