Marketing Manager (Reporting Marketing Manager

Role : Marketing Manager

Location : Chicago, IL (Local Only)

Salary : $ 100 110 K annually

Experience 6 8 years of FMCG Brand Management

Education MBA (Marketing)

Job Location USA

Job Summary

To prepare and execute marketing and brand building strategy and to attain given top

line and bottom-line targets through development of requisite marketing mix.

To perform Market research and analysis.

Responsibility Area

Target Achievement To ensure achievement of top line and bottom-line targets through providing marketing planning, support and execution.

Agency Management To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

Market Research To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

Marketing Analysis To do both primary and secondary sales analysis. To do Competition / consumer, Media and Profitability tracking.

Development of

Marketing and Brand

Strategy To formulate long term and short-term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.

Development of marketing mix elements To ensure development and implementation of marketing mix elements in line with Business / Marketing Plans. The elements would include : Communication Strategy (including advertising) Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives) Media Planning Packaging Pricing Decisions Product Development

Innovation Manage and drive the innovation pipeline including new launches, relaunches, and value-added variants. Coordinate with R&D, regulatory, packaging, and supply chain teams to ensure timely, compliant execution