Director of Sales

Overview

4P Foods

is a regional food hub based in Warrenton, VA. We are on a mission to build a more equitable and sustainable food system by connecting local farmers with institutions, businesses, and consumers throughout the mid-Atlantic region. As a dynamic, growth-oriented company, 4P Foods offers employees the chance to contribute to expanding its impact while helping ensure access to healthy, locally grown food. We are seeking a Director of Sales to join the 4P Foods team and become part of our innovative, values-driven team committed to both social and environmental good.

Job Summary

The Director of Sales is responsible for driving revenue growth through the development and execution of sales strategies while leading and managing the Sales Team. This role has two core functions : 1) selling food products to B2B channels, including restaurants, retailers, and food service providers, and 2) managing, mentoring, and scaling the sales team to meet company objectives. The Director of Sales will play a critical role in expanding our customer base, strengthening distributor and wholesale relationships, and building a high-performance culture within the sales organization.

Duties / Responsibilities :

Develop and execute sales strategies to achieve revenue targets across B2B food channels.

Identify, pursue, and close new business opportunities with distributors, wholesalers, and key accounts.

Drive sales channels towards 4P farmers adopting regenerative agricultural practices, focusing on the unique opportunities of that supply.

Work closely with marketing and analytics teams at 4P Foods to develop and share both quantitative and qualitative impact metrics for the Farmers and Customers in 4P's ecosystem.

Build and maintain strong, long-term customer relationships by understanding client needs and delivering innovative solutions from 4P farmers and partners.

Lead, manage, and mentor the sales team, ensuring alignment with company goals and individual growth plans.

Establish and monitor KPIs, sales pipelines, and forecasting to ensure accountability and performance.

Lead contract negotiations and pricing discussions with major accounts and distributors.

Analyze industry trends, competitor performance, and market conditions to identify opportunities and threats.

Develop training programs and resources to continually improve team effectiveness.

Ensure sales processes are efficient, scalable, and consistently followed across the team.

Regularly report sales results, opportunities, and challenges to senior leadership.

Foster collaboration, communication, and cross-functional problem-solving with other departments.

Contribute ideas for continuous improvement of sales operations and strategies.

Required Skills / Abilities :

Proven ability to develop and execute successful B2B sales strategies.

Strong leadership and team management skills, with experience coaching and developing high-performing teams.

Passion for sustainable and regenerative agricultural systems and the farmer-stewards who drive them.

Excellent negotiation, communication, and presentation skills.

Strong analytical skills with the ability to forecast sales and track performance metrics.

Entrepreneurial mindset with a results-driven approach.

Proficiency in CRM systems and sales reporting tools.

Education / Experience

Bachelor's degree in Business, Sales, Marketing, or a related field preferred but not required;

5+ years of progressive sales experience in food distribution, CPG, or related B2B industries.

5+ years of experience leading and managing sales teams.

Demonstrated track record of achieving and exceeding multi-million-dollar sales targets.