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Marketing HubSpot Administrator

Marketing HubSpot Administrator

ConstructConnectAtlanta, GA, US
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Marketing HubSpot Administrator

ConstructConnect's Digital Marketing team is seeking a Marketing HubSpot Administrator to lead our marketing operations and technology strategy. This role is critical to our marketing success, combining deep HubSpot expertise with strategic thinking to create a world-class marketing technology ecosystem that drives growth and efficiency. As our Marketing HubSpot Administrator, you'll be the technical backbone of our marketing operations. You'll own our HubSpot instance end-to-end, ensure flawless integration with our broader tech stack, and empower our marketing team to execute campaigns with precision and scale. This is an opportunity to shape how a leading construction technology company leverages marketing technology to drive business results.

Responsibilities

HubSpot Platform Ownership

  • Serve as the primary HubSpot administrator, managing all technical aspects, configurations, and customizations
  • Design and implement sophisticated marketing automation workflows, lead nurturing campaigns, and behavioral triggers
  • Optimize HubSpot CMS for our web development team, ensuring SEO best practices and performance optimization
  • Manage HubSpot user permissions, training, and adoption across the marketing organization

Integration & Data Management

  • Own and optimize the critical HubSpot-to-Salesforce integration, ensuring reliable data synchronization and lead handoff
  • Manage ZoomInfo integration to enrich lead data and improve targeting capabilities
  • Maintain data quality through regular audits, deduplication processes, and data governance policies
  • Create unified reporting across systems to provide actionable insights for marketing and sales leadership

    • Marketing Technology Strategy

  • Evaluate and recommend new marketing technologies to enhance team capabilities and campaign performance
  • Partner with IT and GTM Systems teams to ensure security, compliance, and technical best practices
  • Lead marketing technology vendor relationships and contract negotiations
  • Develop and maintain a marketing technology roadmap aligned with business objectives

    • Analytics & Optimization

  • Build and maintain marketing dashboards that track KPIs, attribution, and ROI across channels
  • Conduct regular performance analyses to identify optimization opportunities
  • Implement A / B testing frameworks for continuous improvement of marketing assets
  • Provide data-driven recommendations to improve marketing efficiency and effectiveness
  • This job description in no way implies that the duties listed here are the only ones that team members can be required to perform

    • Qualifications

    Experience & Expertise

  • 4+ years of marketing operations experience with significant HubSpot administration responsibilities
  • Proven success managing complex HubSpot implementations in B2B SaaS or technology companies
  • Deep understanding of the HubSpot-Salesforce ecosystem and integration best practices
  • Experience with ZoomInfo, 6sense, or similar intent data and sales intelligence platforms
  • Track record of improving marketing operations efficiency through process and technology optimization

    • Technical Proficiencies

  • Expert-level knowledge of HubSpot including Marketing Hub, Sales Hub, Service Hub, and CMS Hub
  • Strong understanding of Salesforce architecture and data models
  • Proficiency in marketing analytics and business intelligence tools
  • Familiarity with API integrations and webhook configurations
  • Basic knowledge of SQL, HTML / CSS is a plus

    • Leadership Qualities

  • Strategic thinker who can balance immediate needs with long-term vision
  • Excellent communicator who can work effectively with both technical and non-technical stakeholders
  • Strong project management skills with the ability to juggle multiple priorities
  • Natural problem-solver who thrives in fast-paced, dynamic environments
  • Commitment to staying current with marketing technology trends and innovations

    • Why Join ConstructConnect?

  • Be part of a growing marketing team that values innovation and data-driven decision making
  • Own a critical function with high visibility and impact on business success
  • Work with cutting-edge marketing technology in a supportive, collaborative environment
  • Opportunity for professional growth and development in marketing operations
  • Competitive compensation and comprehensive benefits package

    • Physical Demands and Work Environment

  • The physical activities of this position include frequent sitting, telephone communication, and working on a computer for extended periods. Visual acuity is required to perform activities close to the eyes.
  • Team members who live within commuting distance to our Atlanta office are expected to work in a hybrid capacity, with in-office presence on Tuesdays / Wednesdays.
  • All team members must reside and perform their work within the United States.

    • E-Verify Statement

    ConstructConnect utilizes the E-Verify program with every potential new hire. This makes it possible for us to make certain that every employee who works for ConstructConnect is eligible to work in the United States. To learn more about E-Verify you can call 1-800-255-7688 or visit their website. E-Verify is a registered trademark of the United States Department of Homeland Security.

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    Marketing Administrator • Atlanta, GA, US

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