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Vice President of Brand and Marketing

Vice President of Brand and Marketing

Thrive CompaniesColumbus, OH, US
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Job Description

Job Description

VP of Brand and Marketing

Job Description

Thrive Companies is built upon a shared passion - a devotion to create meaningful relationships. The kind that make us better people, that ?ll our lives with authenticity. We are inspired by our work, by our ability to create for those looking for community - for a place to call home, for neighbors to build real and lasting friendships with, for a place to create memories for a lifetime.

Position Summary

The VP of Brand & Marketing is responsible for developing and executing comprehensive marketing and brand strategies across all areas of the company, including Development, Construction, Food & Beverage, Community Management, and Realty. This role will ensure brand alignment, drive measurable business outcomes, and create strategies that enhance awareness, engagement, and growth. The VP will collaborate closely with cross-functional teams and senior leadership to establish a clear brand vision, oversee marketing initiatives, and track performance metrics. The ideal candidate has a proven track record in marketing leadership, brand development, and data-driven decision-making across diverse industries such as real estate, hospitality, or lifestyle.

Reports to : Chief Operating Officer

Responsibilities and Duties :

Objectives of this Role :

  • Develop and implement a comprehensive marketing and brand strategy that aligns with company vision, values, and business goals.
  • Ensure consistent, impactful brand experiences across all verticals (Development, Construction, F&B, Community Management, and Realty).
  • Drive measurable outcomes including leasing velocity, home sales, F&B traffic, resident retention, and overall brand equity.
  • Lead cross-functional teams and agency partners to execute integrated marketing campaigns that drive awareness, leads, and revenue.
  • Monitor and analyze market trends, consumer insights, and competitive landscape to inform strategy and identify opportunities for differentiation.
  • Establish and track KPIs across departments, ensuring marketing initiatives deliver ROI and support business objectives.

Daily and Monthly Responsibilities :

  • Review, approve, and implement marketing campaigns, creative assets, and brand messaging to ensure alignment with strategy.
  • Collaborate with Development team on project branding, naming, launch campaigns, and go-to-market strategies.
  • Partner with Food & Beverage leadership to build brand identities, oversee promotional campaigns, and drive customer traffic.
  • Work with Community Management teams to design resident engagement and retention programs that strengthen community ties.
  • Support Realty sales teams with tools, content, and campaigns that increase qualified leads and conversions.
  • Lead marketing team meetings, providing mentorship, direction, and clear priorities.
  • Analyze campaign performance and prepare reports on KPIs, budget utilization, and results for senior leadership.
  • Engage external partners, agencies, and vendors to support brand and marketing initiatives.
  • Stay current on marketing innovations, consumer behavior shifts, and real estate / hospitality trends to inform strategy.
  • Evaluate and recommend tools, platforms, and technologies to improve marketing efficiency and impact.

    • Skills, Education, and Experience :

  • Bachelor’s degree in business, marketing, communications, or related field; MBA preferred.
  • 10+ years of progressive marketing leadership, ideally within real estate, hospitality, or lifestyle-driven industries.
  • Proven ability to build and execute integrated marketing strategies across multiple business lines.
  • Strong track record of establishing KPIs and delivering measurable outcomes tied to business growth.
  • Expertise in brand development, positioning, messaging, and creative direction.
  • Deep knowledge of digital marketing, analytics, CRM systems, and performance optimization.
  • Excellent communication and storytelling skills, with the ability to influence stakeholders and motivate teams.
  • Demonstrated experience collaborating across departments and balancing diverse business objectives.
  • Strong leadership and team-building skills with the ability to mentor and develop high-performing teams.
  • Creative and strategic thinker who can balance innovation with data-driven decision-making.
  • Ability to thrive in a fast-paced, entrepreneurial environment with multiple lines of business.

    • Benefits :

  • Benefits which include health, dental and vision insurances, 401K with match, generous PTO, yearly bonuses, apartment discounts, and free gym membership.
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