Lead Marketing Strategist

Marketing Strategist

In this role, you will develop and execute innovative, integrated marketing strategies that drive both prospect acquisition and member engagement for the credit union. Lead marketing efforts across the full funnel from attracting new prospects through targeted campaigns and partnerships, to deepening relationships with existing members through lifecycle engagement marketing.

Responsibilities

• Lead the development and execution of integrated marketing strategies to drive both prospect acquisition and member engagement, including onboarding, product usage, and retention.
• Manage and optimize lifecycle marketing programs, establish measurable goals and track performance across multi-channel campaigns.
• Leverage a mix of digital and traditional marketing channels such as advertising, email, social media, website, direct marketing, and paid media to reach target audiences effectively.
• Collaborate with internal stakeholders and external partners such as Select Employer Groups, agencies and vendors to plan and launch campaigns that align with business goals.
• Use behavioral insights and member data to design personalized journeys that drive action and enhance satisfaction.
• Identify and implement innovative marketing tactics and emerging channels to improve business outcomes and member experience.
• Promote consumer deposit and lending products to tech-savvy audiences through targeted messaging and channel strategies.
• Partner with creative teams to develop and distribute compelling assets that support campaign objectives.
• Oversee campaign testing, quality assurance, and proofing to ensure accuracy and effectiveness.
• Track and manage marketing budgets, including spend on campaigns, promotional items, and incentive programs.
• Provide consistent reporting and insights to optimize campaign performance and inform future strategies.

Education :

Years of Experience :

In Lieu of Education :

Compensation & Benefits :

Typical hiring range : $99,200 - $140,100 Annually. Actual compensation will be determined using factors such as experience, skills & knowledge.

Additional Compensation : Annual performance bonus

Benefits : Alliant provides a benefits package including health care, vision, dental, and 401k with employer match.

Additional Benefits :

Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.

The responsibilities listed do not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice.