Manager, Performance Marketing

Job Details Job Location : 999 Corporate in Santa Fe Springs - Santa Fe Springs, CA Position Type : Full Time Salary Range : $125000.00 - $135000.00 Salary Job Category : Corporate Description

Job Summary :

The Manager, Performance Marketing will be responsible for designing, executing, and optimizing integrated, full-funnel marketing campaigns for paid media and affiliate marketing channels to drive customer acquisition, retention, and revenue growth. This position is responsible for strategic planning, competitive analysis, audiences, platform / tools, launch, management and optimization of campaigns, and reporting. This role requires a candidate with a strong analytical mind to evaluate performance metrics, optimize ROAS, and unlock new opportunities through a collaborative test-and-learn approach, and who embodies a collaborative spirit, excelling developing and nurturing relationships with internal stakeholders and external partners and agencies. The ideal candidate will have a proven track record in developing and executing successful paid search and display channels while driving strategy and overseeing performance-driven initiatives across various channels, including paid social media, affiliate, and testing of new channels.

Key Responsibilities :

• Develop, implement, and optimize multi-channel domestic, international, and local performance marketing campaigns across paid search, paid social media, display, and affiliate marketing.
• Manage advertising budgets, allocate spend efficiently, and ensure optimal return on investment.
• Own and maintain relationships with external agency and platform account teams supporting paid media efforts.
• Collaborate with cross-functional teams (Ecom, SEO, Email, Product, Creative, etc.) to align paid marketing initiatives with broader business goals and iterate campaigns and creative testing to develop high-performing assets across all paid campaigns.
• Drive a culture of testing and learning by promoting experimentation with new tactics, technologies, and channels and evaluate trends and best practices to stay ahead in the competitive landscape
• Continuously analyze campaign performance metrics (CTR, CPA, ROAS, LTV) and derive insights for ongoing optimizations.
• Execute the day-to-day management of paid search and display programs including text ads, shopping campaigns, feeds and marketplaces :

Analyze current feed and outline optimization strategy with impact to shopping campaigns, marketplaces, and external vendors reliant on feeds

Qualifications :

WINDSOR EQUAL OPPORTUNITY EMPLOYER

Qualifications

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