Sr. Field Events Marketing Specialist

We are seeking a dynamic, hands-on Sr. Field Events Marketing Specialist to serve as a tactical executor and strategic planner of SailPoint-led and 3rd-party regional field events across US East & Canada in alignment and to support regional Field Marketing strategies, campaigns, and programs.

This role calls for an agile, self-starter marketer who thrives by orchestrating memorable experiences, driving results, and strategically positioning the brand in key market segments—including through local and regional events, roundtables, trade shows, and conferences.

As a Sr. Field Events Marketing Specialist, you will be responsible for the planning, execution, and post-event results and analysis of SailPoint's field marketing events. This role reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business.

The ideal candidate is a highly organized, detail-oriented individual with a passion for event marketing and a proven track record of success.

Key Responsibilities :

Field Events Planning and Strategy : Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns.

Own and Execute Field Events : Serve as the primary owner for a portfolio of SailPoint-led and 3rd-party field events and roundtables, including local and regional tradeshows and conferences.

End-to-End Events Planning & Delivery : Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on-site execution and post-event evaluation.

Cross-functional Promotions : Drive engagement and event attendance by executing innovative promotional strategies across channels.

Reporting, Analytics & ROI : Design and implement frameworks to track key performance indicators (KPIs), event outcomes, and ROI.

Market Intelligence : Maintain up-to-date knowledge of relevant local and regional tradeshows, conferences, and industry events.

Budget Management : Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines.

Brand Representation : Uphold the company’s brand standards across all event activations.

Success Factors :

Field events and tradeshows delivered on time, within scope, and on budget

Achievement of event-specific KPIs and measurable business outcomes

High levels of internal and external partner satisfaction and building trust with sales, partners, customers and vendors

Demonstrable ROI and impact of field events on campaign and pipeline goals

Effective strategic positioning at targeted industry tradeshows and conferences

Minimum Qualifications :

Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience

4+ years of hands-on experience in field event marketing planning and execution in a fast-paced technology environment

Demonstrated expertise in planning and executing vendor-led events, roundtables, and local and regional 3rd-party tradeshows and conferences.

Proven track record of delivering successful field events and activations

Excellent strategic thinking, project management, interpersonal, communication and presentation skills

Proficiency with marketing automation, event management platforms, and analytics tools

Experience with budget management, vendor and supplier management, and raising purchase requests and orders

Strong data analysis skills, with the ability to report on event success and derive actionable recommendations

Ability to quickly adjust strategies in response to market shifts or on-the-ground challenges

Demonstrated ability to work independently with minimal supervision and collaboratively and cross-functionally as part of a team

Ability and willingness to travel (25%-30%) for event coordination and execution

SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.

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