Social Media Coordinator

Job Description

Job Description

Position Overview :

The Social Media Coordinator will manage all of our social media channels. This role requires creativity, attention to detail, and strong organizational skills. The ideal candidate will be passionate about social media and eager to learn and grow within a dynamic marketing team.

Key Responsibilities :

Content Scheduling & Publishing :

Schedule and publish social media content across all platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok) using social media management tools.

Ensure content is published according to the content calendar and in alignment with the brand’s voice and guidelines.

Coordinate with the creative team to gather and organize assets needed for social media posts.

Community Management :

Monitor social media accounts for comments, messages, and mentions, and respond in a timely and professional manner.

Engage with followers, fans, and potential customers by liking, commenting, and sharing relevant content.

Support the Brand Marketing Manager in managing influencer partnerships and user-generated content.

Content Creation & Curation :

Assist in brainstorming and developing content ideas that align with the brand’s goals and resonate with the target audience.

Create basic graphics, videos, and other multimedia content using tools like Canva or Adobe Creative Suite.

Curate relevant third-party content that aligns with the brand’s messaging and share it on appropriate platforms.

Analytics & Reporting :

Track social media performance metrics, including engagement, reach, and follower growth.

Compile weekly and monthly reports on social media activity, providing insights and recommendations for improvement.

Monitor trends and insights from competitors and industry leaders to keep the brand’s social media presence fresh and relevant.

Campaign Support :

Assist in the planning and execution of social media campaigns, including promotions, contests, and giveaways.

Coordinate with the digital marketing team to ensure social media efforts are integrated with broader marketing initiatives.

Help manage paid social media campaigns, including setting up ads and monitoring performance.

Administrative Support :

Maintain an organized content calendar, ensuring all deadlines and posting schedules are met.

Coordinate with internal teams and external partners to ensure smooth execution of social media activities.

Provide general administrative support to the Social Media Manager as needed.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.