Director, Experience Design Job at Publicis Groupe in California

Company description Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds : data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview The Director, Experience Design will lead an integrated agency team in architecting how diverse people experience a brand idea across Paid / Earned / Shared / Owned ecosystems. They will work closely with the creative agency partners and the Spark media strategy team to ensure optimal messaging that is fit for platform, aligned to a brand’s audience strategy and grounded in the needs of inclusive audiences. Additionally, they will collaborate with Spark’s integrated retail media team to ensure connectivity across national and retail media. The Experience Design Director will work both upstream to collaborate on idea platform, as well as see the plan through to consult on asset and content creation.

Responsibilities Ensure seamless, end-to-end integration across channels, creative, and content activation with no dead ends

Act as a “connector” across teams both internally and externally with partners and clients

Simplify client inputs to identify the critical jobs to be done with communications

Bring a deep understanding of diverse, target consumers and champion that consumer to create experiences they will want to engage with

Form collaborative relationships with other agency capabilities, partner agency teams and third parties

Finds opportunities to upstream to leverage content and media partnerships to supercharge media plans

Navigate multifunctional agency teams and client relationships; with authority to deliver strong and substantiated recommendations to both internal and external audiences and show the ability to quickly shift course-based findings from on-going, inclusive insights.

Proactively ideates with team and colleagues to produce novel (award-worthy) solutions for clients.

Qualifications 7+ years’ experience in leading and developing communication / integrated marketing strategy, connecting the dots across paid, owned, and earned

Embraces a collaborative approach and experience; thrives working closely with research, content and data specialists to diagnose and solve client business challenges and audience struggles or opportunities for marketing

A strategic inspiring leader with the rigor to step back from the noise in order to get to inclusive behavioral insights that will incite successful connected campaigns

A persuasive storyteller who is endlessly curious, with a keen ability to shift perspective and illuminate powerful, inclusive insights and potential through data and narrative

A proven leader and relationship builder with an authoritative presence and confident communication style with executive-level clients; easily accessible to all levels of the agency and client organizations

Champions cultural attributes and continuously strives for diversity and inclusivity and broad perspectives in our human experience deliverables for clients

Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range : $127,585 - $192,060 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10 / 16 / 2025.

All your information will be kept confidential according to EEO guidelines.

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