Vice President, Marketing

Vice President, Marketing

Company Description

Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science and Technology, Production, Sustainment, Logistics, and Modernization teams with AI-enabled Applications and best-in-class data to more rapidly imagine, develop, and field the capabilities we need. Today, the national security community and every branch of the military rely on Govini to enable faster and more informed Acquisition decisions.

Job Description

We are looking for a revenue-focused Vice President of Marketing to provide strategic and

operational management to further scale Govinis market leadership in the defense, intelligence,

and federal civilian markets. This role works closely with the Founder, CEO, and Executive Team

to develop annual strategic plans and lead the execution of those programs.

The role oversees all marketing programs and initiatives including brand, public relations, thought

leadership, research publishing, product marketing, and events. This includes executing two

marquis initiatives in the defense space : the annual National Security Scorecard, which is the de

facto data-driven guide to defense programs and spending, and the annual Defense Software and

Data Summit in Washington, DC.

To succeed in this role, you should be comfortable at the helm of a market-leading product

company. You should naturally set and strive for a high bar of excellence; use metrics to inform

decisions; be able to take executive-level direction and augment it with your own ideas and

initiatives; thrive in a highly collaborative environment and prefer to work in teams; demonstrate

commitment and hard work; and be ruthlessly focused on outcomes.

This role is based in Govinis Arlington, Virginia office and reports directly to the CEO.

Key Responsibilities

• Drive Customer Acquisition, Expansion, and Retention. Collaborate with Sales Account Leads to accelerate and contribute to ARR growth by understanding market needs and developing marketing programs and sales enablement in support of business development motions in each account
• Strengthen Brand Marketing and Positioning. Guide brand strategy, positioning, and messaging both internally and externally as the lead brand steward for the business; concisely articulate product-market fit and competitive differentiation; use paid media, advertising, and sponsorships as levers to do so
• Manage and Support Public Relations and Media Outreach . Maintain relationships with reporters and media outlets on topics relevant to company interests
• Execute Field Marketing Programs. Oversee development, planning, execution, and evaluation of Govinis calendar of 40+ events, including our annual Defense Software and Data Summit
• Advance Online Presence. Use content, engagement, and the latest best practices to foster and grow a community of followers online through social media and email
• Lead Product Marketing. Strengthen market differentiation through Product Marketing, with a focus on Arks proprietary data, Applications, and Hubs, using of video, impact stories, and messaging
• Elevate Govinis Brand. Evolve the look and feel of Govinis corporate brand with a keen eye for design attributes, differentiation, and consistent application to reinforce brand equity
• Lead a High-Performance Organization. Manage the day-to-day operations of internal staff and external consultants; lead, manage, and develop a professional and growing Marketing team using a metrics-based approach to outcomes

Required Skills

Desired Skills

We firmly believe that past performance is the best indicator of future performance. If you thrive while building solutions to complex problems, are a self-starter, and are passionate about making an impact in global security, were eager to hear from you.

Govini is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

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