Head of Industry Field and Demand Generation Marketing

At Qualtrics, we create software the worlds best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platformwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for conventionbut most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers

When you join one of our teams, youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not, theyll find you. From retail to government to healthcare, were on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think thats work worth doing.

Head of Industry Field and Demand Generation Marketing

Why We Have this Role

We are seeking an experienced and strategic Head of Industry Field and Demand Generation Marketing to lead our industry-focused marketing efforts in the US, with particular emphasis on regulated industries including Public Sector, Financial Services, and Healthcare. In this critical leadership and people management role, you will own our industry demand generation Public Sector strategy and execution while managing a team of Field Marketing Managers covering Federal Government, State & Local Government, Education, Healthcare, and Financial Services sectors. Your leadership will be vital in driving our growth and establishing Qualtrics as a trusted partner in these highly regulated environments.

How Youll Find Success

• Develop and implement comprehensive field marketing and demand generation strategies that effectively drive pipeline growth and enhance market penetration in regulated industries.
• Utilize your expertise in B2B SaaS industry field marketing to create targeted approaches that address the unique challenges faced by the Public Sector, Financial Services, and Healthcare sectors.
• Lead your team to successfully execute industry demand generation campaigns that position Qualtrics as the experience management leader in specialized markets.
• Foster strong collaboration with sales leadership to ensure field marketing efforts align with business objectives and accelerate sales cycles.
• Continuously analyze performance metrics and market trends to refine strategies and enhance the overall effectiveness of marketing initiatives.

How Youll Grow

In this role, you will manage and mentor a team of 3 Field Marketing Managers, providing strategic direction, professional development, and performance management. You will also build and maintain strong relationships with industry influencers, analysts, and partners to enhance Qualtrics' presence in regulated markets.

Things Youll Do

What Were Looking for on Your Resume

What You Should Know about this Team

Our Teams Favorite Perks and Benefits

The Qualtrics Hybrid Work Model : Our hybrid work model is elegantly simple : we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please let your Qualtrics contact / recruiter know.

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