Senior Product Marketing Manager - FinTech :

Primary Skills : Strategy (Expert), Product Marketing (Advanced), Audience Segmentation (Advanced), Data Analysis (Expert), Go-to-Market (Intermediate)

Contract : W2

Duration : 12 months

Location : Remote()

Pay Range : $90-$94 Per Hour

#LP

Job Summary

We are looking for a seasoned Senior Product Marketing Manager to join our dynamic QuickBooks U.S. Marketing team in the fintech space. This role is ideal for a strategic thinker with a strong background in product marketing, capable of leveraging customer insights to develop targeted marketing strategies, and bringing over eight years of experience to drive our Payments portfolio's business growth. Remote candidates are welcome for this 6-month role with a possible extension, focusing on converting and expanding our SMB audience to include mid-market businesses through insightful, data-driven marketing strategies..

Job Requirements

Develop and execute a comprehensive marketing strategy to enhance product positioning and customer segmentation, driving significant business results.

Leverage deep customer insights and competitive intelligence to inform segmentation strategy, develop product positioning, and influence product roadmap.

Conduct extensive research and analysis to identify opportunities for growth, develop business cases, and activate impactful go-to-market plans.

Own the end-to-end marketing cycle, from strategic planning to execution, including forecasting, reporting, and performance analysis.

Collaborate with cross-functional teams and external partners to develop and execute marketing activations, ensuring year-on-year growth for our Payments product.

Must Have Skills

Strong strategic and analytical skills with an ability to develop segmentation and positioning.

Excellent verbal and written communication skills, including effective storytelling and influencing.

Proven product marketing expertise in fintech or payments, demonstrating the ability to drive results and craft compelling marketing strategies.

Industry Experience Required

A strong background in fintech, payments, or related fields is preferred to hit the ground running in this complex industry.

Prior experience with small- and mid-sized business marketing is a plus.

About Akraya

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!

Industry Leaders in IT Staffing

As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!

Join Akraya Today!

Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Staffing and Recruiting

Referrals increase your chances of interviewing at Akraya, Inc. by 2x

Sign in to set job alerts for Senior Product Marketing Manager roles.

Creative Director, Performance & Growth Marketing

Director Product Marketing, Identity Protection & SSPM (Remote)

Senior Product Marketing Manager, Consumer

Sr. Product Marketing Manager, New Business Line

San Francisco Bay Area $125,000.00-$180,000.00 1 month ago

Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr