Senior Product Marketing Manager, Providers New York, New York, United States; R

Senior Product Marketing Manager, Providers

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career.

Join us, and help change mental healthcare for the better.

About the Team & Role

As a Senior Product Marketer on our Provider team, you'll play an integral role in accelerating growth of our provider products. Reporting directly into Headway’s Senior Manager, Product Marketing, you’ll be responsible for supporting product marketing for our providers, all in support of building a world-class GTM engine. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable our growth team to market and sell our provider product.

You Will

Become an expert on a subset of our provider product – develop a deep understanding of the market, our competitive landscape, and our customers

Lead and support product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops)

Drive and support provider positioning and messaging (including personas) to elevate the quality of our growth motions

You have 5+ years of product marketing experience, preferably in health tech with SMB focus

You’re empathetic and relationship-obsessed – both with internal collaborators and customers

You have strong track record of driving quantifiable results

You seek an environment that fosters individual growth through open-feedback and a high-autonomy

You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions

You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

The expected base pay range for this position is $163,200 - $192,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include :

Equity compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-Home Stipend

Therapy Reimbursement

16-week parental leave for eligible employees

Carrot Fertility annual reimbursement and membership

13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st

Flexible PTO

Employee Assistance Program (EAP)

Training and professional development

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We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. To learn more, clickhere.

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