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B2B Marketing Leader
B2B Marketing LeaderVirtualVocations • Hartford, Connecticut, United States
B2B Marketing Leader

B2B Marketing Leader

VirtualVocations • Hartford, Connecticut, United States
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A company is looking for a SVP B2B Marketing to lead marketing efforts and drive growth in the enterprise and mid-market space.

Key Responsibilities

Develop and execute a comprehensive B2B marketing strategy aligned with company goals

Build, mentor, and manage a high-performing marketing team across various functions

Plan and execute lead generation programs, including digital campaigns and events

Qualifications

5-10 years of B2B marketing experience with 2-3 years in a leadership role

Proven track record of scaling marketing programs for B2B companies

Deep expertise in digital marketing, demand generation, and marketing automation

Strong understanding of ABM, SEO / SEM, and customer lifecycle marketing

Bachelor's degree in Marketing, Business, Communications or related field; MBA a plus

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Marketing Leader • Hartford, Connecticut, United States

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