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Principal Product Marketing

Principal Product Marketing

VirtualVocationsSioux Falls, South Dakota, United States
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A company is looking for a Principal - Product Marketing.

Key Responsibilities

Develop and execute launch strategies for new products and major releases

Create messaging frameworks and translate testing capabilities into clear outcomes

Conduct market analysis and build relationships with analysts and thought leaders

Required Qualifications

12+ years of B2B product marketing experience, ideally in QA, DevOps, or software development

Hands-on application of the Pragmatic Marketing Framework

Comfort with technical concepts in QA, test automation, and modern software development practices

Proven success in launches, messaging, and positioning for technical products

Track record of building sales enablement tools and training

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Principal Marketing • Sioux Falls, South Dakota, United States

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