Content Marketing Lead, IVS

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As the Content Marketing Lead for Stryker’s Interventional Spine business, you will have the opportunity to develop and execute the overall content and digital strategy for our business.

You will be developing campaign advertising efforts, driving SEO and SEM efforts to delivering brand messaging that resonates with our customer and patient audiences.

You will be at the forefront of translating our business strategy into action, driving our mission forward. This is a dynamic, highly collaborative role requiring creativity, strategic planning, and tactical execution.

WHO WE WANT :

• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers . People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners . People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

WHAT YOU WILL DO :

Develop and execute on the overall content strategy in alignment with the business goals and objectives

Managing and coordinate the content creation process

Drive digital presence for the Interventional Spine business; implementing innovative solutions that bridge mobile, social, email and digital media.

Aligning content on digital platforms, including websites, mobile, social, email and internal platforms.

Own day-to-day management of all social media channels in collaboration with vendor and strategic communications team; including crafting, curating, planning, scheduling, posting and analyzing digital content via multiplatform environments.

Collaborate with cross-functional partners, including Legal, Compliance, Clinical and Regulatory, to develop internal review processes to execute digital platform in a regulated market.

Optimize and align Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts.

Develop and maintain project calendars to establish priorities track project status and deliverables.

Promote upcoming and live events via digital and print channels.

Identify, track, analyze and report on key metrics.

Align with company-wide digital strategy and grow relationships with cross-divisional and cross-functional stakeholders.

Develop creative and tailored messaging for several audiences.

WHAT YOU NEED : Required

Required

Bachelor’s Degree.

4+ years of work experience in marketing communications or related field.

Preferred

Proven experience in creative writing in the medical device industry (highly preferred).

Proficiency in Adobe Creative Suite and Marketo marketing automation tool.

Experience with SEO, web analytics, marketing automation.

Digital advertising skills including experience with a variety of platforms.

$75,300 - $156,900 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

Health benefits include : Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.

Financial benefits include : Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.

Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes.

Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.

Stryker is an EO employer M / F / Veteran / Disability.