Vertical Marketing Manager

DUTIES AND RESPONSIBILITIES

Market Research : Conduct in-depth market research to understand the unique characteristics, trends, challenges, and opportunities within each vertical market.

Analyze competitive landscape and identify key players.

Vertical Strategy Development : Develop comprehensive marketing strategies and plans for each vertical market, outlining goals, tactics, timelines, and budgets.

Align strategies with overall company objectives.

• Content Creation : Develop compelling marketing collateral, including case studies, whitepapers, blog posts, webinars, and presentations tailored to each vertical audience.
• Campaign Execution : Plan and execute integrated marketing campaigns targeting specific vertical markets. Utilize various channels such as email, social media, events, webinars, and advertising to reach target audiences effectively.
• Sales Enablement : Work closely with the sales team to develop sales enablement tools and resources, including vertical-specific messaging, presentations, and sales collateral.

Provide training and support to ensure sales teams are equipped to effectively engage with vertical prospects and customers.

• Lead Generation : Drive demand generation activities to generate high-quality leads within each vertical market. Collaborate with demand generation team to develop targeted campaigns and optimize lead acquisition channels.
• Performance Measurement : Track and analyze key marketing metrics and KPIs to measure the effectiveness of vertical marketing initiatives.

Use data insights to optimize strategies and tactics for better results.

• Relationship Management : Build and maintain strong relationships with key stakeholders within each vertical market, including customers, partners, industry influencers, and trade associations.
• Cross-functional Collaboration : Collaborate with cross-functional teams including business development, engineering, sales, etc.

to ensure alignment and integration of vertical marketing initiatives with overall company goals and objectives.

Other duties as assigned.

MINIMUM EDUCATION AND / OR EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, or related field. Master’s degree preferred.
• 5+ years of experience in marketing, with a focus on vertical or industry-specific marketing.
• Proven track record of developing and executing successful marketing strategies for specific vertical markets.
• Strong understanding of marketing principles, techniques, and best practices.

KNOWLEDGE, SKILLS AND ABILITIES

• Working knowledge of graphic design, web dev, content dev, events, photo / video, project management, brand management & strategy development.
• Must be literate in marketing production tools (Office, Adobe CS).
• Must be able to navigate and work with web-based systems like project management tools, CMS, CRM (HubSpot background a plus).
• Portfolio required.

WORK ENVIRONMENT / PHYSICAL DEMANDS

• Excellent communication skills, both written and verbal, with the ability to effectively convey complex concepts to diverse audiences.
• Strategic thinker with strong analytical and problem-solving skills.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
• Experience with marketing automation platforms, CRM systems, and analytics tools.
• Knowledge of mission critical fire protection code requirements (NFPA, FM, ULC, AHJ, etc.) preferred.
• Up to 25% travel required.

Once you land this position, you’ll get to enjoy :

• Working for a company where the associates are viewed as the company’s greatest asset.
• Being part of something you can be proud of making a difference in the health and wellness of people and our planet.
• A growing company with a stellar reputation in our respective industries.
• A culture that is fun, family oriented and entrepreneurial.
• Excellent benefits including 401(K), health, life, dental, tuition reimbursement and numerous perks such as training and development.

Equal opportunity employer / Veterans / Disabled