Director, Channel & Customer Strategy

The Director, Channel & Customer Strategy is a key leadership role responsible for developing and executing channel strategies and multi-year plans for strategic retailers. This role translates The Coca-Cola Company’s brand and commercial priorities into growth strategies for both the business and retail partners, balancing strategic vision with precise in-market execution aligned with the brand’s look of success, AMPS (Availability, Merchandising, Pricing, Space), and long-term value creation.

The Director will collaborate with top-tier customers, Coca-Cola North America, and cross-functional teams to create world-class partnerships and joint business plans. The ideal candidate excels at turning analytics into actionable insights, fostering customer relationships, and delivering executional excellence.

Strategic Leadership

What You’ll Do for Us

• Lead channel strategy development, aligning brand priorities with customer opportunities to drive growth.
• Co-create and execute multi-year business plans incorporating shopper insights, channel dynamics, and market trends.
• Develop distinctive value propositions delivering profitable growth for Coca-Cola and retail partners.
• Use advanced analytics to craft selling stories and actionable strategies aligned with company and customer goals.

Customer Partnership & Value Creation

Executional Excellence

Cross-Functional Collaboration

Innovation & Business Process Leadership

Qualifications & Requirements

What We Can Do For You

Skills

Leadership ; Communication ; Promotional Strategies ; Price Management ; Marketing Campaigns ; Key Performance Indicators (KPI) ; Category Management ; Digital Marketing ; Sales Analysis ; Competitor Analysis ; Teamwork ; Brand Management ; Product Roadmapping

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Pay Range : $141,000 – $165,200

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and / or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage : 30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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