Job Description
The primary responsibility of the Paid Media Specialist position is to target our practices’ ideal clients and drive high quality traffic to our practice websites that turn into high value, qualified leads by :
Ensuring the regular and seamless onboarding of net new practices onto paid media
Preparing weekly and monthly reports for internal and external stakeholders
Measuring and optimizing campaigns to meeting internal KPI benchmarks and program goals
Managing paid media for multiple practices across our clinic partner network
Preparing presentations summarizing campaign performance and presenting them to our partner doctors and practice managers
Implementing and configuring Google Ads conversion tracking and attribution across multiple conversion paths for single and multi-location practices
Providing feedback on all stages of our paid media funnels to internal and external stakeholders
Brainstorming new and innovative ways to target the clients who are most valuable to our practices and drive additional volume
Regularly analyzing campaign performance, identifying potential trends as they occur, and working with stakeholders to encourage positive trends and halt negative trends
Identifying potential pain points / barriers to conversion and brainstorming innovative ways to overcome them
Evaluating media spend levels and provide feedback / recommendations based on previous performance
Collecting feedback lead quality feedback from regional marketing leads and distilling into an actionable plan to improve performance
Working closely with our data & analytics team to validate campaign performance data
Proactively recommending improvements to paid media campaigns to boost performance
Grow to understand macro and micro search demand, seasonality, and business trends, then develop campaigns / strategies to capitalize on them
Collaborate with our regional marketing and operations teams to better understand each practice’s individual needs, and how they could impact their paid media performance
Qualifications
As our resident paid media expert, you will be the go-to person for all things paid media. To be successful in this position, the candidate must be a subject matter expert and be able to perform each duty satisfactorily.
The responsibilities listed above represent the knowledge, skill, and / or experience required to fill the role’s responsibilities.
Education / Experience
Bachelor’s degree preferred, equivalent experience and / or proven track record of results accepted
2 - 4 years of experience directly managing Google Ads campaigns, willing to train and / or build development pipelines
Meta ads and Microsoft Ads experience is desired, but not required
Hands-on experience directly managing paid advertising via search, Pmax, display, demand gen, etc.
Current Google Ads certification (Search, Display, AI, & Measurement required)
Experience successfully working with third party marketing agencies
Multi-channel experience preferred
Experience working cross-functionally to better understand the business objectives across multiple departments and deploy paid media to achieve them
Hands-on experience optimizing towards upper and lower funnel conversion metrics
Skills / Knowledge
Successfully managed 25+ accounts while achieving campaign / growth goals
Intermediate knowledge of Microsoft Excel, with basic knowledge of Word, PowerPoint, etc.
Comfortable aggregating performance data from multiple sources and mining for insights
Comfortable using Google Analytics (GA4) and Tableau
Performance driven, growth mindset and not satisfied with the status quo
Mathematically minded and makes decisions using hard data
Excellent verbal & written communication skills
Comfortable working in a collaborative environment with cross-functional stakeholders
Experience working with Google Tag Manager to set up granular conversion tracking and attribution for paid media campaigns
Moderate experience working with WordPress websites to carry out landing page optimization, conversion rate optimization, and building foundation for conversion tracking and attribution
Additional Information
Competitive compensation dependent on experience, with annual bonus potential. We also offer a robust set of medical, non-medical and retirement benefits that we encourage our employees to take advantage of.
We want nothing more than to fuel your career goals, which is why we’ve created exclusive programs like Alliance Educates, Alliance Propel and Alliance Cares - to bring you financial, learning and wellness opportunities designed to enrich your growth.
WE ARE A DRUG-FREE, EQUAL OPPORTUNITY EMPLOYER.
Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin
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