Vice President, Marketing and Business Insights (Head of Marketing)

Vice President, Marketing and Business Insights (Head of Marketing)

Job Description

Location : Fenton, MO (Hybrid – Tue–Thu in office, Mon / Fri flexible)

About the Role :

The Vice President, Marketing & Business Insights Analytics leads UniGroup’s enterprise marketing and analytics functions, reporting directly to the Chief Growth and Experience Officer. This executive will shape a comprehensive marketing strategy across consumer, corporate, and government segments while ensuring brand consistency across UniGroup’s family of brands and strengthening the company’s reputation with its cooperative network.

In this dual role, the Vice President is responsible not only for marketing strategy, brand development, digital campaigns, and customer engagement, but also for advancing UniGroup’s Business Insights Analytics function. This leader will oversee how the organization collects, analyzes, and uses data to guide strategic decisions, uncover opportunities, and improve performance across sales, operations, customer experience, and member relations.

This is a high-impact leadership role for someone who can combine strategic vision, creativity, and data-driven problem solving to increase brand awareness, drive customer engagement, and turn insights into measurable business growth.

What You’ll Do :

• Lead a collaborative, cross-functional team focused on accountability, innovation, and performance.
• Develop and execute a comprehensive marketing strategy that strengthens brand equity and market share.
• Oversee brand positioning, messaging, and digital campaigns that build trust and loyalty with customers, agents, and industry stakeholders.
• Partner with Sales leadership to design enablement tools and programs that support member growth and new business opportunities.
• Manage marketing budgets and vendor relationships to ensure innovation, efficiency, and maximum ROI.
• Leverage insights and analytics to guide campaigns and continually improve results.

Business Insights & Analytics

What We’re Looking For :

Benefits & Rewards :

At UniGroup, we believe our people are our greatest asset. We are proud to offer a comprehensive rewards package designed to support your well-being, professional growth, and financial security :

Why Join UniGroup :

This is an opportunity to build a best-in‑class marketing and analytics organization within a respected enterprise and its nationwide cooperative network. As Vice President, you’ll play a critical role in shaping UniGroup’s brand presence, advancing enterprise‑wide analytics, and driving growth. We offer a collaborative culture, opportunities for innovation, and a flexible hybrid work model based at our St. Louis headquarters.

We foster diversity, in part, by imposing a strict policy of non‑discrimination. Employment decisions are made without regard to race, color, ethnicity, national origin, sex, sexual orientation, gender identity, age, religion, disability, veteran or military status, genetic information or other status protected by the law.

We value the unique skills and experiences that veterans and separated service members bring to our workforce. While serving our country you have gained skills such as leadership, flexibility, and agility, which will help to make you successful here. We are dedicated to supporting military families and ensuring that we provide a welcoming environment for our country’s heroes. We hope you consider joining the UniGroup family.

UniGroup is committed to the full inclusion of all qualified individuals. As part of this commitment, UniGroup will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact .

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