Digital Marketing Specialist (Hybrid)

TelevisaUnivision is looking for a Digital Marketing Specialist to join our team in Miami, FL!

This position is responsible for participating in the strategy, trafficking, implementation, optimization and reporting of paid media campaigns across digital platforms.

Primary campaign goals, are (but not limited to) increased awareness and conversion to linear tune-in.

ABOUT YOU :

The successful candidate will understand how to build a winning campaign and launch from start to end. This individual must have great attention to detail, be proactive, a self-starter, and a collaborator willing to learn and share ideas.

To be considered you must have experience in paid media buying and planning.

YOUR DAY-DAY :

• Develop digital media plans and strategy for TelevisaUnivision property launches; collaborate with internal depts. to find synergies and research data to support and amplify tactics.
• Lead strategy, trafficking, implementation, optimization, and reporting of paid media campaigns across managed digital media buys (Spotify, Pandora, VideoAmp, Buzzfeed) and social platforms through respective UI’s (Facebook Ad Manager, Google AdWords, Verizon Media, DV360, etc.).
• Track and interpret results as it relates to main KPIs, making real-time optimizations to increase the effectiveness of campaigns.
• Collaborate with multi-media producers to develop unique social-first creatives for our paid media buys.
• Implement A / B tests to learn processes to improve efficiency and drive growth; including, but not limited to ad copy, audiences, keywords, bid strategies, and creative testing.
• Create VPAID, VAST and 1x1 tags within Google Campaign Manager to track all paid media campaigns.
• Serve as knowledge expert and consultant across the organization on behalf of the Digital Marketing department.
• Aide in daily reporting and campaign presentations, leveraging in-house business intelligence tools.
• Liaise with internal stakeholders and external vendors.
• Update trackers in real-time and track pacing of all campaign spend and performance.

YOU HAVE :

• Bachelor’s degree and 2-3 years of proven hands-on experience in full execution of digital media planning and buying
• Experience with Google Campaign Manager, Google Ads Manager, or similar Ad Server
• Basic understanding of Google Analytics
• Proficient with MS Excel and PowerPoint
• Strong analytical, strategic thinking, story-telling and problem-solving skills
• Knowledge of digital research tools such as comScore, Nielsen, etc. to inform media planning
• Experience with DOMO or similar business intelligence tools
• Must be willing to work from office in Doral, FL (Hybrid)

OUR BENEFITS :

TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO;

tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.