Product Marketing Manager

Location :

Buffalo, NY, US, 14213

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Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world.

Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others.

Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible.

Rich’s® Infinite Possibilities. One Family.

Purpose Statement

The Product Marketing Manager for our pizza CBU, is responsible for leading a product category. The role includes planning the strategic direction for the assigned category as well as driving product lifecycle management, establishing pricing strategy, developing operating plans, new product / platform roadmaps, financial management and overall responsibility for delivering business results.

Scope of work driven by size, complexity and strategic role of the category.

This professional must live in the Buffalo NY area since a hybrid, in office schedule is required Tuesday- Thursday with Monday's and Friday's from home

Key Accountabilities and Outcomes

Leadership

• Vision / Strategy : Develop and drive assigned category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation / renovation activity)
• Cross-functional team leadership on key initiative products and programs

Understands the Market

• Understands the customer, competitor, consumer and Rich’s capabilities and other insights that will be leveraged to shape the category
• Performs competitive analysis, market quantification and assessment
• Leads Discovery work to generate new products and platforms within appropriate target segments
• Drives VOCC for customer and consumer and translate into business opportunities
• Owns responsibility for understanding the market driving insights that will shape strategy and drive outcomes

Marketing Management

• Manages Rich’s value proposition within the assigned category
• Responsible for planning and executing operating plans for the assigned category to drive demand
• Plans and manages the associated budget
• Interfaces with external agency partners and customer marketing team and Demand Creation COE
• Collaborate with Demand Creation COE digital resources to drive demand

Product Management

• Develop product life-cycle and sku rationalization plan for category to optimize portfolio performance
• Product Development and Improvement : Execute innovation / renovation activity against plan
• Product / Segment Knowledge : Expert on assigned category (understand operational capabilities, technical aspects, uses, customer positioning)
• Influences category demand plan, risks and opportunities and gap closing plans
• Provides support and solutions to the Product Supply Chain
• Owns pricing and trade guidelines for the category and maximizes Rich’s value proposition within the assigned category

Financial Management

• Owns and manages the assigned category P&L
• Identifies issues and opportunities to maximize profitability
• Understands product cost structure (perform basic proforma’s)
• Develops and manages gaps and contingency plans as required

Develop and manage marketing budget for assigned category

Knowledge, Skills, and Experience

• Bachelor's degree required. Degree in marketing or related field preferred (MBA preferred) and 5+ years of experience delivering successes in a marketing, product management or related field
• Demonstrated ability in strategic planning in a marketing role with proven success
• Solid financial skills to include P&L analysis and other analyses
• Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
• Demonstrated ability in collaboration
• Demonstrated ability to organize and prioritize work
• Demonstrated leadership skills with cross functional resources through initiatives, projects and teams
• Experience in the food industry a plus
• Proven track record of taking initiative and delivering results
• Solid software proficiency including Microsoft Office Word, Excel, PowerPoint

Ability to travel 15-20% as needed for trade shows and customer meetings #CORP123