CPG Marketing Director

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The Director of Retail Marketing is responsible for developing and implementing strategic marketing initiatives to drive sales, brand awareness, and customer loyalty across a variety of channels in the food industry.

This role requires a deep understanding of the food industry, consumer behavior, digital sales, paid advertising and retail trends.

The Director collaborates with cross-functional departments to achieve business objectives in a high-growth company. The ideal candidate will have a proven track record in ecommerce, retail sales and marketing, with experience in managing websites, Amazon sales, Email Platforms and other marketing tools.

This position reports into the SVP of Marketing and Communications.

What you’ll do :

Strategic Planning & Execution :

Develop and execute comprehensive retail sales & marketing strategies to increase brand visibility, market share, and sales growth in the following channels : company website, Amazon, Faire, Mable, Walmart.

com, along with specialty gift and grocery stores to achieve business objectives.

• Identify key market opportunities and develop plans to capitalize on them, including product launches, promotional campaigns, and seasonal marketing efforts.
• Monitor market trends, competitor activities, and customer insights to inform strategic decisions.
• Create a sales enablement marketing strategy, in partnership with the CPG sales leader, to improve the customer experience, create further opportunities and enhance sales activities.
• Lead digital marketing efforts, including agency support, paid media planning and buying, paid search, and SEO.
• Manage email and print marketing campaigns to drive customer engagement and retention.
• Plan and execute promotions, social content marketing, and ambassador programs.
• Coordinate paid sponsorships and chef content to enhance brand credibility and reach.
• Organize and participate in trade shows to showcase products, enhance sales and build industry relationships.
• Utilize data analytics to track the success of marketing initiatives and make data-driven decisions.
• Collaborate with the R&D team to incorporate consumer insights into product development and marketing strategies.
• Work closely with sales, product development, supply chain, and finance teams to ensure alignment on marketing initiatives and product availability.

Brand Management :

• Oversee the development and execution of brand positioning and messaging across all retail channels.
• Ensure consistent brand representation and alignment with overall company goals and values.
• Work closely with the product development team to align marketing strategies with product offerings.

Budget Management :

• Develop and manage the retail marketing budget, ensuring alignment with overall business objectives and financial goals.
• Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed to optimize performance and budget utilization.
• Partner with the finance team to ensure accurate forecasting and reporting of marketing expenditures and ROI.

What we’re looking for :

Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.

• Experience in grocery, CPG (Consumer Packaged Goods), or related food sectors.
• Familiarity with trade marketing and shopper marketing techniques.
• 10+ years of experience in marketing, with at least 5 years in a leadership role within the food industry.
• Proven track record of developing and executing successful retail marketing strategies.
• Proven experience in managing web sales, Amazon sales, and other retail platforms. Shopify management a plus.
• Expertise in paid media planning and buying, paid search, and SEO.
• Strong analytical and problem-solving abilities.
• Strong understanding of retail dynamics, consumer behavior, and food industry trends.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing budgets and working with retail partners.
• Proficiency in digital marketing tools and analytics platforms.
• Ability to thrive in a fast-paced, dynamic environment.
• Creativity mixed with strong execution.

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