Lead Field Marketing

A company is looking for a Lead- Field Marketing to oversee conference, event, and regional marketing efforts focused on ROI.

Key Responsibilities

Own the strategy, planning, and execution of all conferences, tradeshows, and customer / prospect events

Build integrated pre-, during-, and post-event campaigns to drive registrations, attendance, and sales opportunities

Manage and mentor a team of Market Development Representatives (MDRs) to maximize lead-to-opportunity conversion

Required Qualifications

6-8+ years of experience in B2B enterprise marketing, particularly in field marketing and event demand generation

Proven track record of driving event ROI and converting marketing investments into pipeline

Experience managing and developing high-performing MDR / SDR or inside sales teams

Strong project management skills

Experience in Healthcare preferred