Sales Enablement & Operations Senior Director

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Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow.

Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape.

Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.

Mars United Commerce is seeking a Sales Enablement & Operations Senior Director to work in the exciting retail media space.

Retail media is one of the fastest growing media platforms. The Mars Agency is a retail commerce partner that helps retailers monetize and connect brands to customers in a meaningful way.

Thought leadership is part of our DNA. We take pride in what we do and how we do it, and always welcome the opportunity to share our experiences and expertise with our clients, partners, and industry peers.

Why do we need you?

Sales Enablement & Operations is primarily responsible for managing successful sales efforts, client engagement and work in collaboration with sales to develop sales forecasts, revenue targets, and monitor sales performance metrics, and analyze data to identify areas of improvement.

Working with an understanding of strategic clients’ business and ensuring campaign strategies and tactics deliver on the clients’ needs.

The successful candidate will be comfortable bridging our Retail partners’ business needs to deliver a comprehensive solution strategy to brand clients, as well as revenue generation opportunities through Solutions that will span the retailer offering included (but not limited to);

retail media, loyalty programs, shopper marketing initiatives, research efforts, test-and-learn, etc.

What will you do?

Help drive demand for retailer media, developing a strategic approach, execute and report on campaigns that work across the retailer ecosystem.

• Supporting sales with positioning, messaging and materials
• Develop data-driven insights and solution recommendations
• Responsible for maintaining the day to day client relationship and communication on existing engagements
• Use analytics to build and optimize our sales efforts
• Become the subject matter expert (SME) for the Retailer Media offerings
• Build proactive solutions to renew and upsell solutions
• Develop sales materials and support to help drive new business and revenue in addition to Walmart Connect Canada, and other assigned retailers
• Oversee processes, tools, and strategies to support maximizing sales inclusive of, but not limited to, pipeline management, sales forecasting (by sales lead, by product, by timeframe monthly, quarterly, annual , monitor closing ratios) and building a scientific approach to delivering revenue goals by leveraging available data and tools.
• Work with Walmart Connect finance / business operations to manage client discounts / advertiser tier benefits and any promotional offers across enterprise tentpole initiatives as well as single-advertiser programs.
• Ensure compliance with company policies, procedures, and industry regulations
• Define, establish, and implement processes for enterprise tentpole marketing initiatives to ensure ways of working have been properly identified and established across sales, business operations, and product to deliver on identified business and revenue goals.
• Actively manage resource requests and workforce planning for sales organization. Oversee implementation and integration of new emerging tools and / or technologies that will enable Walmart Connect sales team to work effectively and efficiently.
• Develop and implement strategies to optimize sales operations, improve productivity and enhance revenue generation.
• Ensure compliance with Walmart Connect guardrails (set by business operations), procedures, manage sales related exceptions impacting margin / profitability / partnership tier-benefits.
• Provide sales operations inputs for JBPs, QBRs, and lead development of account planning processes.
• Manage strategies towards increasing GMV penetration for business growth across all categories.

Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and / or federal laws, except where a bonafide occupational qualification applies.

Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.

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