Digital Marketing Coordinator

Job Description

Job Description

Salary :

The award-winning The Brand Leader, voted AdAge 2023 Best Places to Work, is looking for a Digital Marketing Coordinator to join our company in our Greenville, SC office.

This entry-level role is ideal for a hungry, competent individual eager to learn and develop their skills in digital marketing.

You will support various aspects of our digital marketing efforts, including email campaign management, content coordination, SEO, affiliate marketing, and paid social media.

You're a team player who can efficiently work with all levels of employees, including the leadership team, designers, developers, and other members of the 30-person staff.

Key Responsibilities :

• Email Campaign Management :
• Assist in the setup, scheduling, and execution of email campaigns.
• Monitor and report on email performance, suggesting improvements where necessary.
• Ensure email content is accurate, engaging, and aligned with brand guidelines.
• Content Coordination :
• Work with the content team to organize and manage content calendars.
• Coordinate producing and publishing blog posts, social media updates, and other digital content.
• Ensure all content is optimized for SEO and brand consistency.
• SEO Support :
• Perform basic SEO tasks, including keyword research, meta tag updates, and on-page optimization.
• Monitor website performance using tools like Google Analytics and provide insights for improvement.
• Assist in implementing SEO best practices to improve search rankings and website traffic.
• Affiliate Marketing :
• Support the affiliate marketing team with data entry, updates, and partner communication.
• Track and report on affiliate performance, identifying trends and opportunities for growth.
• Assist in maintaining and updating affiliate program materials.

Qualifications :

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• Basic understanding of digital marketing concepts, including social media, email marketing, SEO, and affiliate marketing.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• A proactive, can-do attitude with a desire to learn and grow in the digital marketing field.
• You're fun, have a sense of humor, like dogs, and you tell us your Enneagram number in your initial cover letter

BONUS POINTS for having experience in or more of the following industries :

• Medical / MedTech
• Financial / FinTech
• Wine & Spirits
• Travel & Tourism

Benefits (of the #2 Best Place to Work in SC)

• Medical, Dental, Vision, Short- and Long-term disability
• Flexible time and Unlimited Vacation (after the first 90 days)
• Retirement plan (Simple IRA) with healthy employer match contribution
• Bagel Thursdays
• Summer Picnics and "Summer Hours" Memorial Day through Labor Day
• Apple Mac-based business
• Performance reviews every six months
• Ability to develop + refine skills with career advancement opportunities
• Free Coffee!
• Office Snacks!
• Work with an awesome team of really passionate, talented people

The Company

For 25 years, The Brand Leader has been creating and leading national brands of various sizes, and to support that brand, a wide array of integrated campaigns, collateral, and websites.

A 2023 Ad Age Best Place to Work and a 2021, 2022, and 2023 "Best Place to Work in SC," we pride ourselves on a family-first atmosphere : work hard, play hard.

We offer unlimited vacation, bonuses, healthcare, and multiple other perks, earning us a "Best Place to Work" from Outside magazine in 2022 and 2021.

Equal Opportunity

The Brand Leader is an equal-opportunity employer dedicated to building an inclusive and diverse workforce. We will provide accommodations during the recruitment process upon request.

Information received relating to accommodation will be addressed confidentially. We thank all applicants for their interest;

however, only candidates under consideration will be contacted.