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Lifecycle & Retention Marketing Manager

Lifecycle & Retention Marketing Manager

VirtualVocationsPasadena, California, United States
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A company is looking for a Manager, Lifecycle & Retention Marketing.

Key Responsibilities

Develop and execute lifecycle campaigns across various channels

Build retention campaigns and loyalty offers to reduce churn

Collaborate with analytics and other departments to enhance customer engagement

Required Qualifications

5-7 years of experience in CRM, lifecycle, retention, or customer engagement programs

Strong understanding of churn drivers and loyalty improvement strategies

Experience in campaign design, execution, and measurement across digital channels

Ability to balance data insights with compelling customer experiences

Customer-focused marketer with experience in lifecycle or retention marketing

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Lifecycle Marketing Manager • Pasadena, California, United States

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