Director of Marketing, Sequencing and Life Sciences

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The Position

Director of Marketing, Sequencing and Life Sciences

Mission : Drive the successful launch and scale up of the SBX platform inclusive of the strategy for consumables, assay content, and KAPA reagents to double our sequencing business by 2030.

This leadership role is accountable for driving the commercial success and market leadership of the Roche sequencing reagents and the groundbreaking Roche Axelios Sequencer within the dynamic US market. The Director will lead a high-performing organization, encompassing people leaders, marketing managers, and product managers, to achieve aggressive near-term business plans and secure Roche's position as the market leader in sequencing testing.

The Director is responsible for orchestrating the overarching US sequencing strategy, translating global vision into actionable operational plans that drive demand and maximize sales of our innovative sequencing solutions. This involves leading the development and execution of robust marketing plans, strategic launch programs, and effective commercialization initiatives across the portfolio.

A key focus includes meticulous financial oversight, including comprehensive budget management, accurate forecasting, and a keen analysis of marketing ROI to ensure optimized investment decisions. This position will continuously monitor market conditions, competitive landscapes, and future portfolio opportunities, driving business case development and strategic planning to ensure a competitive and future-ready product pipeline. The Director also champions the optimization of marketing asset utilization and the continuous improvement of all commercial processes.

Exceptional leadership and cross-functional collaboration are paramount. The Director will inspire and influence stakeholders across R&D, sales, medical affairs, and global teams, fostering alignment and ensuring seamless execution. This role carries significant responsibility for talent management, including hiring, training, performance management, and developing a highly skilled team capable of navigating the complexities of the sequencing market and delivering sustained growth.

Job Facts :

6 month deliverables :

• Complete launch prep process
• Drive funnel growth of early stage opportunities and robust set of mature opportunities prior to launch
• Hire PM, SBX
• Finalize pricing strategy
• Stand up key internal collaborations with Roche functions to maximize success of sequencing assays
• Drive success of early evaluator program in key accounts

12 month deliverables :

Ongoing responsibilities :

Who You Are :

Preferred Qualifications :

Location :

The expected salary range for this position based on the primary location of Indiana is $147,400 - $273,700. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits

Who we are

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

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