Sales Enablement Manager (Lawrenceville)

Sales Enablement Manager

The Sales Enablement Manager is responsible for designing, delivering, and optimizing enablement programs that equip our sales team with the skills, tools, and knowledge to succeed. This role will be a hybrid position, based in Lawrenceville, GA and will initially operate as a team of one with the opportunity to grow a team as the company scales. The ideal candidate has experience in SaaS sales enablement, prior sales experience, excels at change management, and has a passion for coaching sales talent to higher performance.

The duties listed below are the essential functions of this position, and they may change as the needs of the company demand. All associates are expected to do what is necessary to get the work done and to cooperate fully with their supervisor's requests for additional or altered duties.

• Design and execute onboarding programs for new sales hires, ensuring readiness to ramp quickly and effectively.
• Develop and lead ongoing development focused on sales skills, product knowledge, buyer journey alignment, and messaging consistency.
• Partner with Sales, Marketing, Product, and RevOps to ensure alignment on GTM strategy and enablement priorities.
• Build the playbooks, pitch decks, product guides, and sales tools that become second nature to a high-performing team.
• Track and report on enablement KPIs and program effectiveness to inform continuous improvement.
• Identify gaps in the seller experience by regularly reviewing call recordings, scoring sales conversations, and gathering feedback from frontline managers
• Use insights to shape targeted enablement programs and drive continuous improvement in sales skills and effectiveness.
• Lead change management efforts to ensure adoption of new tools, processes, and strategies.
• Coach sales reps on skills development, including discovery, objection handling, storytelling, and closing techniques.
• Gather feedback from Sales and clients to refine messaging and inform product development.
• Broader enablement scope includes training other customer-facing teams (e.g., Customer Success, Support, Training & Implementations) on how to identify and introduce cross-sell opportunities as part of their customer interactions.
• Serve as the internal expert on enablement best practices.
• Other duties as assigned.

25 years of experience in sales enablement or revenue operations

At least 1 year of SaaS sales experience

Proven success in designing and executing enablement programs in a B2B SaaS environment

Proven experience with successfully implementing sales methodologies (e.g., Challenger, SPIN, MEDDIC / MEDDPICC, etc.) to drive consistent selling behaviors and improve sales performance

Experience with modern enablement and CRM tools (e.g., Highspot, Salesforce, Gong, etc.)

Proven ability to train and enable sales teams, with a focus on practical application and measurable outcomes.

Strong interpersonal and communication skills with a collaborative mindset.

Ability to balance strategic thinking with hands-on execution.

Demonstrated experience in change management and cross-functional leadership.

Exceptional written and verbal English communication skillsable to write and present with clarity, professionalism, and impact.

Self-starter with the ability to manage multiple projects and stakeholders across departments.

Familiarity with instructional design, adult learning principles, course development processes, and mobile learning best practices.

Ability to sit and / or stand for extended periods.

Ability to perform work on a computer for extended periods.

Ability to work in the office regularly, or pivot to working at home should emergency situations arise.

Ability to attend work per assigned schedule and attend meetings with excellent attendance and punctuality.

Ability to bend and lift up to 25 lbs.