Director, Digital Strategy (Brand & Membership-Sam's Club)

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Position Summary

What you'll do...

Working at Sam's Club means a career without boundaries. There's always room to grow, to take on another challenge, to roll up your sleeves and contribute, and to find professional rewards for your hard work.

Yes, we are a division of the Fortune #1 company, Walmart, Inc. But you'll quickly find that we're a company that wants you to feel comfortable bringing your whole self to work.

A career at Sam's Club is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our clubs.

Join us and you'll discover why our company is a world leader in diversity and inclusion, sustainability, and community involvement.

From day one, you'll be empowered and equipped to do the best work of your life.

As the Director of Digital Strategy for eCommerce, you'll lead a team in implementing digital brand and membership strategies.

You'll be responsible for developing comprehensive strategies that support membership acquisition and renewal targets. You'll need to foster a deep collaborative culture, building partnerships with cross-functional teams to develop strategies to enhance performance.

You will report to the Group Director, Digital Member Experience & Engagement (eCommerce) and you will be based in Bentonville, Arkansas.

You'll make an impact by :

• Driving the digital brand strategy for Sam's Club, enhancing our digital brand identity and value through an understanding of the business, including consumer trends & behaviors, competitive landscape, product roadmaps, and omni marketing campaigns.
• Leading digital membership acquisition by building best-in-class onboarding journey flows. You'll collaborate closely with membership and media teams to build targeted, personalized experiences.
• Leading digital membership benefit awareness, loyalty, and renewal through collaboration with membership, marketing & customer retention teams.
• Leveraging meaningful consumer insights into digital brand strategies that engage existing members and attract prospective members to the brand and shopping experience.
• Developing, with user research and analytics data, a deep understanding of how our members engage with us digitally, what matters to them, and solving for pain points.
• Leading digital brand governance and guidelines in partnership with UX and Creative teams.
• Leading the implementation of new processes and / or technical to help scale efficiency and best-in-class workflows and timelines, embedding operational excellence into everything you do.
• Building a culture of excellence, developing talent, and putting members at the heart of solutions.
• Building talent, leading teams, and influencing with cross functional partners to meet business targets.
• Anticipating next generation customer needs and rising market competition, driving innovation in business strategies and product development.

You'll sweep us off our feet if...

• 8+ years of experience in digital marketing and / or ecommerce.
• You are a strategic thinker who can collaborate across departments to develop holistic marketing initiatives.
• You can traverse a wide range of programs with ease and fluidity, while providing guidance and mentorship across cross functional teams.
• You possess strong presentation and communication skills and can "paint the story" of where we're going and how to get there.
• You have an entrepreneurial, creative, and challenger mindset with a passion for building best-in-class member experiences.
• You have at least 4+ years of direct supervisory experience.

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.

Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

The annual salary range for this position is $110,000.00-$220,000.00. Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

• Bachelor's degree in Communications, Marketing, Business, or related field and 5 years' experience in public relations, communications or related field OR 7 years' experience in public relations, communications or related field.
• 2 years' supervisory experience.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

• Experience developing and implementing issue advocacy or grassroots projects.
• Experience in developing digital communication channels.
• Experience in Walmart Communications, Marketing, or related field.
• Experience managing digital platforms or social networks.

Primary Location

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America.

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