Marketing Strategy Manager

Additional Information About the Role

If your skills, experience, and qualifications match those in this job overview, do not delay your application.

Barnes-Jewish College Goldfarb School of Nursing has over 100 years of history as a dynamic and prestigious nursing school in St.

Louis. As part of BJC Health System and located near Barnes-Jewish Hospital and St. Louis Children’s Hospital, this is an exciting opportunity to join a fast-paced, in-house BJC Marketing & Communications team to lead the marketing and communications strategy for the Goldfarb School of Nursing.

In this role, you will work closely with college leadership and internal MarCom teams to develop and execute a marketing and communications strategy to achieve the goals of the college.

You will design and execute omni-channel campaigns to engage prospective students and increase enrollment. You will develop initiatives to bolster the brand and reputation of the school and create engaging communications strategies for students, faculty and staff.

This is your opportunity to help attract the next generation of nurses and support student success.

This position is hybrid and requires an in-office presence 4 days / week. Ideal candidates would have higher education and enrollment marketing experience.

Overview

BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St.

Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14 hospitals and multiple community health locations.

Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.

9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay.

In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.

BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St.

Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.

Preferred Qualifications

Role Purpose

Responsible for planning, developing, implementing and measuring marketing programs and plans. Provide strategic marketing oversight for : clinical service lines, promotions / partnerships, and web initiatives to meet volume and market share targets.

Responsibilities

Manages individual(s) including but not limited to : hires, trains, assigns work, manages and evaluates performance, conducts professional development plans.

Ensures that the productivity and actions of that group meet / support the overall operational goals of the department as established by department leadership.

• Develops and adheres to departmental staffing, revenue and / or expense budgets. Responds to changes in the business which may affect the ability to achieve the budget goals.
• Develops and implements marketing plans for clinical services in pursuit of volume, market share and preference goals.
• Consults with hospital administration and directors, as well as physician department and division heads in the development of effective marketing strategies.
• Utilizes a proper mix of marketing tools to achieve defined business objectives.
• Creates and develops partnerships and promotions with businesses and organizations in executing the marketing plan.
• Directs all e-health and web strategies to achieve the annual goals and generate physician referrals.

Minimum Requirements

Education

Bachelor's Degree - Marketing

Experience

5-10 years

Supervisor Experience

No Experience

Preferred Requirements

Education

Master's Degree - Business / related

Benefits and Legal Statement

BJC Total Rewards

At BJC we’re committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being.

• Comprehensive medical, dental, vision, life insurance, and legal services available first day of the month after hire date
• Disability insurance* paid for by BJC
• Pension Plan* / 403(b) Plan funded by BJC
• 401(k) plan with BJC match
• Tuition Assistance available on first day
• BJC Institute for Learning and Development
• Health Care and Dependent Care Flexible Spending Accounts
• Paid Time Off benefit combines vacation, sick days, holidays and personal time
• Adoption assistance

To learn more, go to www.bjctotalrewards.com / Benefits

Not all benefits apply to all jobs

The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position.

It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.

Equal Opportunity Employer

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