Associate Director, Digital Product Marketing and Communications - Hybrid in Eden Prairie

Associate Director, Digital Product Marketing And Communications

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

As Associate Director, Digital Product Marketing and Communications, you will partner with senior leaders across CXDP and help shape and articulate a unified narrative around the organization's digital vision, customer impact, and product priorities. You will develop go-to-market plans for consumer digital products and develop compelling positioning and marketing tactics that will drive adoption, engagement and market growth. As a strategic thinker and compelling communicator, you will help ensure alignment, clarity, and momentum across teams and stakeholders and play a critical role in advancing Optum's consumer focus.

This position follows a hybrid schedule with four in-office days per week.

Primary Responsibilities :

Strategic Communication Development :

• Build executive-level narratives, including keynote decks, board updates, vision documents, and internal strategy materials that clearly convey complex ideas
• Produce curated updates and narratives that effectively communicate key strategies, priorities and updates of the work of CXDP and associated initiatives
• Collaborate closely with executive leaders to refine strategy, frame priorities, and align cross-functional teams around consumer-centric goals and product initiatives
• Serve as critical thought partner for senior leaders and help articulate and represent continuously evolving strategies and organizing frameworks in clear and compelling ways
• Craft persuasive, insight-driven narratives, presentations, and communications for senior executives, investor audiences and internal teams - connecting business goals with business and customer impact- and clearly articulate product value propositions, differentiators and customer benefits
• Partner with corporate communications on appropriate positioning and messaging around CXDP products for internal communications, including Town Halls, Investor Conference, Earnings, etc.

Product Marketing and Consumer Engagement :

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications :

Preferred Qualifications :

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $110,200 to $188,800 annually based on full-time employment. We comply with all minimum wage laws as applicable.