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Director of Digital Marketing

Director of Digital Marketing

MediabistroColumbus, OH, United States
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About The Role

Charleys Cheesesteaks and Wings, a rapidly growing QSR brand with more than 1,000 locations nationwide, is seeking a Director of Digital Marketing to lead our digital growth strategy. This role is responsible for overseeing all digital initiatives across paid, earned, and owned channels, with a strong focus on driving sales, customer acquisition, and e-commerce performance.

Overview

The Director will manage Charleys’ e-commerce platforms (desktop and mobile app), oversee delivery partnerships, and lead vendor negotiations to maximize efficiency and ROI. This is a leadership position with direct accountability for digital performance and team development.

Key Responsibilities

Digital Strategy & Growth

  • Lead digital marketing across all channels to increase sales and customer acquisition.
  • Develop and execute integrated campaigns that build awareness, engagement, and conversion.
  • Implement scalable, profitable strategies for new customer growth.

E-Commerce & Platforms

  • Manage and optimize Charleys’ desktop and mobile app platforms to improve user experience and sales conversion.
  • Partner with IT and Operations to deliver platform enhancements and ensure performance.

    • Vendor & Partner Management

  • Oversee relationships with third-party delivery platforms (e.g., DoorDash, Uber Eats, Grubhub).
  • Negotiate contracts with delivery partners and digital vendors for optimal value and performance.
  • Manage the digital vendor ecosystem, including media partners, CRM, loyalty, and reputation management providers.

    • Performance & KPI Management

  • Define and track KPIs to measure digital marketing and e-commerce effectiveness.
  • Analyze data to identify opportunities for optimization and improved ROI.
  • Collaborate with Creative, Operations, Finance, and IT to align digital initiatives with business objectives.

    • Team Leadership

  • Lead, coach, and develop a digital marketing team to achieve high performance.
  • Promote collaboration, innovation, and accountability within the department.
  • Build team capabilities to ensure Charleys remains competitive in digital marketing.

    • Qualifications

  • 7–10 years of progressive digital marketing experience within a retailer, omni-channel merchant, or QSR brand.
  • Demonstrated success in driving digital sales and e-commerce growth across paid, earned, and owned channels.
  • Experience with loyalty platforms, CRM, and reputation management programs.
  • Strong knowledge of media planning and buying, including search, social, streaming, and display.
  • Proven experience managing third-party delivery platforms and negotiating vendor contracts.
  • Track record of setting, tracking, and achieving KPIs.
  • Strong leadership, communication, and people management skills.
  • Analytical mindset with the ability to translate insights into action.
  • Strategic thinker with a proven ability to build scalable digital growth engines.

    • Total Rewards

  • Competitive salary + bonus
  • Health, dental, and vision insurance
  • 401(k)
  • Paid vacation and personal days
  • Short-term disability and voluntary life insurance
  • Tuition and wellness reimbursement
  • Ongoing professional development

    • Why Join Us

    At Charleys, we believe in building a marketing engine that’s as bold as our flavors. This is a unique opportunity to establish and lead an in-house creative services team at scale—delivering work that inspires our guests, energizes our franchisees, and drives brand growth.

    #J-18808-Ljbffr

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    Director Of Marketing • Columbus, OH, United States

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