Marketing Manager

Job Description

Job Description

Key Responsibilities :

• Develop and implement marketing strategies that highlight SYZYGY's premium offerings and solidify our position as a market leader.
• Develop strategic communications, marketing, and graphic designs to support SYZYGY's mission, goals, and objectives, and to create a visual brand standard that reinforces these initiatives.

Digital Marketing and Brand Management :

• Manage our digital marketing, including social media and online advertising.
• Update and maintain the content of our company website to ensure it reflects our brand strategy and meets our audience's expectations.

Agency and Vendor Management :

• Build strong partnerships with external agencies and vendors to support our marketing objectives.
• Manage the production and distribution of marketing materials, ensuring brand consistency.
• Manage and direct third-party agencies on all marketing initiatives.
• Align the executive leadership team’s brand voice with third-party marketing agencies.
• Manage and direct all third-party content creation on-site.

Advanced Market Insights :

• Conduct market research to understand trends, customer needs, and the competitive landscape.
• Collaborate with the sales team to enhance our market understanding and customer insights.
• Use data analytics to refine marketing strategies.

Event Marketing and Public Engagement :

• Plan and oversee marketing events and public relations initiatives to increase brand visibility and engagement.
• Handle media relations and act as a spokesperson for SYZYGY when needed.
• Serve as the main liaison between brand partners
• Liaison with the Delray Beach Chamber of Commerce.
• Drive business development in emerging local markets.

Integrated Communication Strategies :

• Manage all communication channels, ensuring our messaging is consistent and aligned with our corporate objectives.
• Approve major communications, including press releases and newsletters.
• Serve as editor for all communications materials including newsletters, news releases, and online content such as the club website and social media accounts (LinkedIn, Facebook, Instagram).

Cross-Functional Collaboration :

• Work with other departments to integrate marketing with overall business strategies, ensuring cohesive efforts toward market penetration and customer satisfaction.
• Build and foster collaborative relationships with other departments within the organization to stay informed and abreast of new initiatives, products, and services.
• Oversee all internal and external brand collateral.

Budget and Resource Allocation :

• Develop and manage the marketing budget, optimizing resource allocation to achieve strategic goals.
• Monitor and report on the financial performance of marketing initiatives.

Creative Direction and Brand Alignment :

• Oversee the creative direction of marketing materials to maintain alignment with our brand identity.
• Manage content control from our third-party graphic design company.

Company Description

We are an innovative company with boutique design / builds in the luxury outdoor market.

We are looking for an enthusiastic person dedicated to growing our company and exceeding our clients’ expectations.

Our perfect candidate is a critical and creative problem-solver capable of working efficiently and independently. They are extremely detail-oriented, highly resourceful, and hardworking.

In addition, they thrive in fast-paced environments, and assimilate quickly to evolving protocol and industry knowledge.

Additionally, they are attentive multi-taskers capable of reporting to multiple managers.

https : / / syzygyglobal.com

Company Description

We are an innovative company with boutique design / builds in the luxury outdoor market. r n r nWe are looking for an enthusiastic person dedicated to growing our company and exceeding our clients’ expectations.

r n r nOur perfect candidate is a critical and creative problem-solver capable of working efficiently and independently.

They are extremely detail-oriented, highly resourceful, and hardworking. In addition, they thrive in fast-paced environments, and assimilate quickly to evolving protocol and industry knowledge.

Additionally, they are attentive multi-taskers capable of reporting to multiple managers. r n r nhttps : / / syzygyglobal.com