Senior Director, Digital Strategy & Audience Engagement

Senior Director, Digital Strategy & Audience Engagement

Job Description

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide. Headquartered in Foster City, California, Gilead has operations in North, South and Central America, Europe, Africa, Asia and Australia. Gilead makes it a priority to increase access to its medicines for people who can benefit from them, regardless of where they live or their economic status.

Senior Director, Digital Strategy & Audience Engagement :

This strategic leadership role transforms the end-to-end digital strategy and roadmap for Gilead US, to spearhead an audience engagement program integrating data, technology, and media to improve engagement and outcomes. With their expertise in Data, Media and Technology the Senior Director will shape the future US Digital Strategy and position Gilead as an industry leader. This role leads the vision and oversight of advanced digital initiatives, transforming how we target and personalize audience experiences.

The Senior Director collaborates with cross-functional teams (Marketing, Operations, IT, Data, Global) to align on and execute the digital strategy and engagement program. Responsibilities include overseeing digital marketing technology strategy, securing resources, and presenting progress to leadership. The role is accountable for planning, execution, and optimization, enhancing strategies through data-driven insights.

Office Location : Parsippany, NJ or Foster City, CA

Key Responsibilities :

Develop, lead, and own the end-to-end US digital strategy and roadmap.

Lead the company-wide audience engagement program, program management oversight.

Design and champion a bold vision for the digital strategies grounded in CX principles.

Drive and own the innovation and adoption of cutting-edge technologies (AI, ML, predictive analytics) for audience engagement.

Architect a forward-thinking, agile engagement model.

Spearhead adoption of programs across teams through strategic communication, training, and change management initiatives.

Collaborate with cross-functional leadership to align on digital initiatives.

Oversee data and technology integration for digital programs.

Define program goals, KPIs, budgets, and risk mitigation.

Communicate strategy and progress to executive leadership.

Monitor performance, optimize programs, and identify improvement areas.

Analyze digital trends and opportunities for innovation.

Ensure compliance with pharmaceutical regulations and leverage the governance platform to bring initiatives through.

Basic Qualifications :

Bachelor's Degree and Fourteen Years’ Experience, OR

Masters' Degree and Twelve Years’ Experience, OR

PhD and Twelve Years’ Experience

12+ years in digital strategy and implementation within the pharmaceutical or life sciences industry

Preferred Qualifications :

Proven success leading complex, company-wide audience engagement programs.

Deep expertise in omnichannel strategies and digital engagement technologies.

Strong understanding of data integration and digital analytics in pharma.

Exceptional program management, communication, and influencing skills.

Strategic thinker with business acumen and an audience-centric approach.

Demonstrated ability to navigate complex organizations and drive change.

Familiarity with pharmaceutical regulations (HIPAA, GDPR).

Job Description

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide. Headquartered in Foster City, California, Gilead has operations in North, South and Central America, Europe, Africa, Asia and Australia. Gilead makes it a priority to increase access to its medicines for people who can benefit from them, regardless of where they live or their economic status.

Senior Director, Digital Strategy & Audience Engagement :

This strategic leadership role transforms the end-to-end digital strategy and roadmap for Gilead US, to spearhead an audience engagement program integrating data, technology, and media to improve engagement and outcomes. With their expertise in Data, Media and Technology the Senior Director will shape the future US Digital Strategy and position Gilead as an industry leader. This role leads the vision and oversight of advanced digital initiatives, transforming how we target and personalize audience experiences.

The Senior Director collaborates with cross-functional teams (Marketing, Operations, IT, Data, Global) to align on and execute the digital strategy and engagement program. Responsibilities include overseeing digital marketing technology strategy, securing resources, and presenting progress to leadership. The role is accountable for planning, execution, and optimization, enhancing strategies through data-driven insights.

Office Location : Parsippany, NJ or Foster City, CA

Key Responsibilities :

Develop, lead, and own the end-to-end US digital strategy and roadmap.

Lead the company-wide audience engagement program, program management oversight.

Design and champion a bold vision for the digital strategies grounded in CX principles.

Drive and own the innovation and adoption of cutting-edge technologies (AI, ML, predictive analytics) for audience engagement.

Architect a forward-thinking, agile engagement model.

Spearhead adoption of programs across teams through strategic communication, training, and change management initiatives.

Collaborate with cross-functional leadership to align on digital initiatives.

Oversee data and technology integration for digital programs.

Define program goals, KPIs, budgets, and risk mitigation.

Communicate strategy and progress to executive leadership.

Monitor performance, optimize programs, and identify improvement areas.

Analyze digital trends and opportunities for innovation.

Ensure compliance with pharmaceutical regulations and leverage the governance platform to bring initiatives through.

Basic Qualifications :

Bachelor's Degree and Fourteen Years’ Experience, OR

Masters' Degree and Twelve Years’ Experience, OR

PhD and Twelve Years’ Experience

12+ years in digital strategy and implementation within the pharmaceutical or life sciences industry

Preferred Qualifications :

Proven success leading complex, company-wide audience engagement programs.

Deep expertise in omnichannel strategies and digital engagement technologies.

Strong understanding of data integration and digital analytics in pharma.

Exceptional program management, communication, and influencing skills.

Strategic thinker with business acumen and an audience-centric approach.

Demonstrated ability to navigate complex organizations and drive change.

Familiarity with pharmaceutical regulations (HIPAA, GDPR).

The salary range for this position is : $221,000.00 - $286,000.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans

For additional benefits information, visit :

• Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

For jobs in the United States :

Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex , age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact for assistance.

For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.

NOTICE : EMPLOYEE POLYGRAPH PROTECTION ACT

YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT

PAY TRANSPARENCY NONDISCRIMINATION PROVISION

Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

For Current Gilead Employees and Contractors :

Please apply via the Internal Career Opportunities portal in Workday.

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