Work Shift : Pay Type :
Pay Type : Salary
Salary
Hourly Rate (if applicable) :
N / A
Targeted Base Salary Range (if applicable) :
$103,000.00 - $133,700.00
JOB OVERVIEW :
The Social Media Content & Digital Marketing Manager will support leading the execution of our organization's digital strategy for Blue Diamond Snacks and Almond Breeze Almondmilk.
This role elevates our brand presence, engages our audience, and drives growth across our digital platforms.
RESPONSIBILITIES :
ESSENTIAL JOB FUNCTIONS
- Support the execution of a comprehensive social media strategy to increase brand awareness and drive engagement.
- Monitor social media channels for industry trends, competitor activity, and relevant conversations, and leverage this information to optimize content strategy.
- Partner with the marketing team to ensure alignment of social media initiatives with overall marketing objectives and campaigns.
- Collaborate with external creative agencies to develop high-quality content, including graphics, videos, and other multimedia assets, that aligns with brand guidelines and resonates with our target audience.
- Provide guidance, feedback, and direction to external partners to ensure that deliverables meet quality standards, deadlines, and objectives.
Ensure alignment with overall brand goals and marketing objectives.
- Manage relationships with external vendors, negotiate contracts, and oversee budgets to maximize the ROI of creative partnerships.
- Manage social media calendars, scheduling, and posting content in a timely manner, ensuring consistency in voice, tone, and messaging.
- Engage with the online community by responding to comments, messages, and inquiries in a professional and timely manner.
- Analyze social media performance metrics and generate regular reports to track key performance indicators (KPIs) such as reach, engagement, and conversion rates.
- Identify opportunities for growth and improvement based on data insights and industry best practices.
- Stay up-to-date with the latest social media trends, tools, and platforms, and recommend innovative strategies to enhance our social media presence.
MINIMUM JOB REQUIREMENTS
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field. MBA or advanced degree preferred.
- 5+ years years of experience in social media and digital marketing, preferably within the food and beverage industry.
- Proven track record of developing and executing successful digital marketing campaigns.
- Proficiency in creating engaging, high-quality content for various digital platforms (text, image, video) including video editing skills (e.
g., Final Cut Pro, Adobe Premiere).
- Knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva)
- Deep understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube), trends and best practices.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms to monitor and analyze performance metrics.
- Strong understanding of social media platforms, digital advertising, SEO, and content marketing.
- Proficiency in using social media management tools and analytics platforms to monitor and analyze performance metrics.
- Excellent written and verbal communication skills
- High energy, charismatic and the ability to craft clear, compelling messages tailored to different audiences
- Creative mindset with the ability to generate innovative ideas
- Passion for healthy living and promoting nutritious products.
PHYSICAL DEMANDS
Office demands include extensive use of telephone and computer
WORK ENVIRONMENT
Position highly collaborative and at times demanding; time may be spent working outside of office. Travel required 10% of the time.
WHY BLUE DIAMOND?
In addition to working at the world's largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement.
Check out the BDG Benefits, Health & Wellness Guide HERE .
Grow your career. Partner with us. We Are the Almond People!
Ready to get started ? Apply now!
Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.
BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.
Social Media Content & Digital Marketing Manager
The Social Media Content & Digital Marketing Manager will support leading the execution of our organization's digital strategy for Blue Diamond Snacks and Almond Breeze Almondmilk. Strong understanding of social media platforms, digital advertising, SEO, and content marketing. Partner with the marke...
Social Media Engagement Manager (Global Gaming Brand)
The Engagement Manager will work closely with a core team to support the execution of Social Media evergreen content to support the channels, events, and potential campaign initiatives. Your hands will be in every function of Social Media, including client service, project management, strategy, cont...
Social Media Manager
Sustainability Program Manager. The Supplier Programs Manager role requires a strong data analytical foundation and will help to develop and maintain the reporting infrastructure, data analytics, and data visualization to support Supplier Programs efforts within the Infrastructure Business Engineeri...
Social Media & Community Manager
The Social Media & Community Manager is responsible for planning, implementing, managing, monitoring, and reporting on the brand’s social media strategy to increase brand awareness and engagement, and support marketing and sales efforts. Develop and implement a social media marketing plan to increas...
Social Media Content Manager
PURPOSE OF THE JOBWorking closely with the Communications Director, the Social Media Content Manager will develop, build, and execute a digital content strategy including campaign strategies to support communication’s goals for social media and the website to establish and increase DRC’s visibility,...
Digital Content Marketing Manager IV
The main function of the Content Marketing Manager is to develop and execute marketing strategy and deliverables across the VR Media Content team. The main function of the Content Marketing Manager is to develop and execute marketing strategy and deliverables across the VR Media Content team. Coordi...
Marketing Manager - Digital III
Work cross functionally with the Service Cloud Content, Social, and Customer Marketing teams to design and manage Trailblazer social amplification process, strategically partner on the social plan, and developing the executional BOM such as toolkits and UTM’s necessary to track and measure success. ...
Account Manager - Digital Marketing (PST)
The Account Manager will be a dynamic, strategic, savvy media professional, an expert in the video marketing offerings and capabilities of YouTube and off-YouTube platforms, and can dive in and immediately add value by driving revenue and increasing client investment. EXPERIENCE: 2-3+ years of prove...
[REMOTE] Jr. Paid Social Media Buyer
WKND Digital, the fastest growing Direct-To-Consumer Digital Marketing Agency in the USA, is looking for a Jr. Paid Social Media Buyer is to support our Sr. Paid Social Media Buyers as they scale and optimize Client ad accounts based on their North Star Goal. Media Buyer in 6 to 12 months,...
Digital Marketing, Sr. Manager - Adobe Target and Launch
Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace. SummaryA career in Sal...