Sr Content Manager - Sales Enablement

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At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market.

A culture driven by our value of putting our people first is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is essential for success in business.

Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About The Team

Want to join a high impact team that helps organize, govern and maintain high quality content sellers need to be effective?

Do you love using content management systems like Highspot? Do you have a passion for organizing things, designing pages, and creating simple processes?

Then come join our content management and strategy team!

We are a part of a growing Global Sales Enablement Team, which is responsible for developing the skills needed to help increase sales performance.

About The Role

As a Sr Program Manager of Content Management and Strategy, you will be responsible for working with our content creators from product marketing, sales enablement, and sales support on how to best organize, tag and maintain their content to be easily discovered by our sellers.

Content Strategy & Consulting

• Spot Design : Work with content creators and program managers to design, organize, build, and maintain spots (content areas) that are easy to use.
• Content Consulting : Provide insights, guidance and recommendations to content creators on how and where to best position their content in the system.
• Spot Owner Relationships : Own and partner with the SPOT-owners and publishers through onboarding, training, program partnership, troubleshooting and distribution of analytics.
• Content Insights & Analytics : Provide insights and recommendations to spot owners on the use and performance of their content.
• Spot Design and Structure : Design content overview page layouts that are user-friendly, visually appealing, and consistent across programs.

Governance

• Governance Policies : Work with our CMS Admin to develop, implement and carry out policies for managing digital content.
• Organization : Lead the organization of content libraries through the creation and maintenance of lists, metadata and taxonomies.

User Training & Enablement on Highspot

• Seller Training : Providing training, coaching and help for sellers on how to build digital sales rooms and share content with prospects.
• Content Creator Training : Providing training, coaching and help for content creators on how to upload content, tag it correctly, create smart pages, and maintain and govern spots.
• On-Demand Training : Build on-demand training videos for sellers and publishers on using Highspot at Workday.

Connecting Learning & Content Strategy

• Outline and implement an effective strategy for consistent tracking of all sales enablement learning content in Workday Learning.
• Defining and implementing a strategy for connecting learning analytics with data in Highspot.

Other Responsibilities

• Build and maintain strong relationships across the Sales Enablement ecosystem and other organizations.
• Stay up to date with Sales / Sales Ops Goals, Product Marketing Campaigns, and Program Metrics.

About YouBasic Qualifications

• 5+ years of experience in content management in sales, services, or marketing.
• 3+ years of experience using Highspot, Seismic or similar content management systems.

Other Qualifications

• Bachelor’s Degree or equivalent strongly preferred.
• Experience working with learning management systems (LMS) and connecting them with content systems.
• Experience working within a sales enablement organization.
• Experience working in a software or tech company.
• Experience creating and leading virtual and on-demand training.
• Ability to work both independently and in teams, balance multiple projects and prioritize time well.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location.

As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission / bonus.

Each candidate’s compensation offer will be based on multiple factors including geography, experience, skills, job duties, and business need.

Primary Location : USA.CA.Home Office

Primary Location Base Pay Range : $125,800 USD - $188,800 USD

Additional US Location(s) Base Pay Range : $113,800 USD - $191,900 USD

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds : in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

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