Director, Shopper Marketing (Walmart/Sam's Club)

Summary

Chobani's Director of Shopper Marketing will lead shopper marketing for Chobani's Walmart and Sam's Club business. The ability to work cross-functionally will be important as this role requires building strong relationships internally, as well as with external retailers and agencies.

It is imperative this person is well versed in retail media strategy and execution as they will be responsible for leading, planning, and measuring the impact of our marketing investments.

The Director of Shopper Marketing will need to understand shopper behavior within the Walmart and Sam's Club channels to influence preference, and implement best-in-class shopper programs drive growth.

This position will be a people manager and lead a team with remote team members.Responsibilities

Responsible for leading, motivating, and inspiring a team of direct reports (including remote) in the development and execution of insights-based, omnichannel marketing plans.

Build best in class shopper marketing plans and initiatives that align with goals at Walmart and Sam's Club.Partner with our agencies to ensure the campaigns are planned and implemented to reach the right target market and drive sales both in-store and online.

Track, monitor, optimize and analyze shopper marketing executions; quickly disseminate results and prove return on investment to optimize future spend, understanding programs' impact on financialsRepresent the shopper marketing point of view with executives in planning meetings and business reviews.

Own, lead & track significant marketing budget, working closely with Sales and Finance leads.Lead, own and negotiate national contracts and budgets with vendors and agenciesPerform other duties as necessaryRequirements

Bachelor's degree required in a related field7+ years of CPG customer sales / marketing / agency experience requiredExperience engaging / partnering directly with customers to develop and launch joint shopper solutionsFamiliarity and experience with retail media and shopper marketing tactics & vendorsStrong project management skills, with the ability to handle multiple tasks simultaneously and complete under tight timelinesExperience converting consumer, category, competitor, and channel / customer insights into marketing plansAbility to optimize executional tactics by striking balance between tried & true with emerging, innovative tacticsDemonstrated understanding of account management, customer operations and category management principlesExperience in leading creative process and providing feedback to internal and external partnersStrong financial competence and understanding of customer data / metricsPassion for building and maintaining relationships, both internally and externallyAbility to work collaboratively and influence cross-functional teamsExperience linking strategy to implementationPossesses an entrepreneurial spiritWillingness to travel and lead direct reports both locally & remotelyAbout Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place.

In short : making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.

S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives.

Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.

Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond : working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet.

Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and / or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

LI-KC1Compensation Range : $144,000.00-$216,000.00, plus bonus.