Specialty Sales Directorgoodr • Los Angeles, CA, US
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Specialty Sales Director
goodr • Los Angeles, CA, US
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job_description.job_card.job_descriptionHYBRID WORKING : Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in. PROFESSIONAL DEVELOPMENT : We have an all-company learning program so that we're constantly leveling up our skills. 1% FOR THE PLANET MEMBER : 1% of goodr's annual sales go directly to environmental organizations. CARBON NEUTRAL : In 2019, goodr became a 100% carbon neutral company. Lead by example by consistently living into goodr's values of Fun and Authenticity Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable Ask clear questions, increase everyone's knowledge, and empower the team so that we can get the best out of every person in your department Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves Own your team's budget and ensure its accuracy Use imagination and wisdom to set team goals and communicate them clearly Challenge the status quo ALWAYS. The phrase "this is how we've always done it" is banned here at goodr, so don't be afraid to push out of your comfort zone and encourage your team to do the same Build and execute strategic growth plans for specialty retail partners across the U.S. (running, outdoor, boutique fashion, surf, ski, and other specialty categories) Develop and stand up processes for specialty account management — creating the playbook for growth, reporting, and relationship management in this channel Design unique account strategies tailored to specialty retail needs, driving sales growth and brand presence Establish account-level sales goals, KPIs, and forecasting processes to align specialty business growth with company objectives Cultivate strong partnerships with specialty retailers through joint planning, high-touch account management, and creative collaborations Monitor industry trends, regional opportunities, and competitor activity to inform specialty strategies and uncover new business opportunities Partner cross-functionally (marketing, product, operations) to create tailored programs, promotions, and activations that resonate with specialty customers Represent goodr at trade shows, field visits, and specialty industry events to strengthen relationships and drive business growth (~10% travel) Implement and manage Salesforce tracking for specialty accounts to improve visibility, pipeline management, and performance reporting Share specialty channel insights with senior leadership to inform broader retail and sales strategies This role is in the Sales team and will report directly to the SVP of Sales & Retail Marketing Perform other related duties as assigned May or may not have a degree...we don't care (bonus points for Basset Hound Science or Dinosaur Law) 7+ years of sales experience in consumer packaged goods (CPG) At least 5+ years working directly with specialty retail accounts (running, outdoor, boutique fashion, surf, ski, etc.) Proven experience building and executing specialty account strategies that drive growth and scale Track record of standing up new processes, tools, or playbooks for account management and sales Salesforce experience is a MUST Bonus points if you've dabbled in Netsuite or Asana Skilled in building strong retailer relationships with specialty partners Solid organizational skills, including attention to detail and multitasking wizardry Known for being a master at communication and coaching Leading is your middle name Strong grasp of specialty retail strategy and CPG best practices, with bonus points for sports / outdoor categories Comfortable tracking and reporting on sales metrics and KPIs to measure performance and drive decisions Willing and excited to travel (~10%) for trade shows, field visits, and specialty events Loves the work more than a paycheck Loves sales and account management! Is happy to give away credit to their team Loves getting and giving feedback Is into personal growth Thinks Fun is being great (not partying) Is proactive and an independent problem solver! (Can you google a question?) A role at a company that is going to the moon The opportunity to show up every day and have fun The ability to learn and grow as a person Paid vacation (we encourage you to take time off!) Flexible work environment (want to go for a run at 11am on Wednesday, go for it!) Paycheck... obviously. Salary range : $145K - $170K, final number dependent on experience Medical, Dental, and Vision benefits 401(K) with company matching Financial Wellness Counseling Sunglasses. Duh. No Visa Sponsorship is available for this position. Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says "fun" like reading legal documents!) Resume Cover letter showing your personality. Seriously. No boring corporate speak allowed. Links to projects or groups you're involved with (if you have them) A drawing of an octopus fighting a pirate (not joking) We accept submissions using accessibility tools.
Job Description
Job Description
ABOUT GOODR
We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.
OUR VALUES : We have two core values : Fun & Authenticity.
- FUN = Being sh
- tty isn't fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that's fun!
- AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)
Fun Fact : We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.
LEADERSHIP : We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.
AUTONOMY : We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.
SUSTAINABILITY : We think Earth's pretty rad. That's why we take action wherever possible to limit our impact on the planet.
Fun Fact : goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!
ABOUT THE ROLE
Are you infatuated with the underdog? Do you get a thrill out of partnering with hidden gems? And do you believe that a well-placed sunglasses rack can change the world?! We're looking for a Specialty Sales Director to make sure goodr can be found in every boutique account out there. You'll be the fearless captain overseeing our specialty relationships, making sure our shades are in all the right niche places. Get ready to lead a team, hit those sales goals, and show everyone that "bigger" accounts aren't always "better."
RESPONSIBILITIES
LEADERSHIP
ROLE SPECIFIC
ABOUT THE IDEAL CANDIDATE
WHAT YOU GET
NEXT STEPS
Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date.
1. Application
2. Fill out a form with basic questions
3. 35 minute introductory interview with HR team member
4. 90 minute virtual interview with peers and manager
5. Final assignment and presentation
6. Offer!
TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING :
#LI-Hybrid
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