Marketing Manager (New York)

Overview

We are seeking a seasoned Marketing Manager to spearhead marketing strategies across U.S. and European markets, emphasizing retail activations, collaborations, and franchise partnerships in the fast fashion industry. The ideal candidate will leverage deep insights into North American and European consumer behaviors, digital tools, and urban fashion trends to elevate store traffic, sales, and brand loyalty. This role demands strategic vision, hands-on execution, and exceptional relationship management to fuel URBAN REVIVO's long-term global growth.

Duties

• Design and implement regional marketing strategies for U.S. and European markets, aligning with business objectives while leveraging local urban trends and consumer insights
• Strategize and execute high-impact retail marketing campaigns (in-store events, seasonal promotions, product launches) to drive foot traffic and revenue growth through data-driven tactics
• Lead collaborative partnerships with influencers, brands, and retailers managing full-cycle project development from concept to execution with clear ROI metrics
• Build and maintain strategic relationships with media outlets, KOLs, and influencers across U.S. and European markets proactively identifying partnership opportunities and tracking campaign performance
• Oversee POSM (Point-of-Sale Materials) development and optimization to ensure brand consistency while enhancing in-store customer engagement and conversion rates
• Partner with franchisees to create localized marketing plans with ongoing performance monitoring and strategic adjustments to maintain alignment with corporate goals
• Develop hyper-localized digital promotion strategies using analytics tools to refine targeting, maximize campaign effectiveness, and deliver measurable sales growth
• Strengthen brand equity through consumer research, trend analysis, and sustainability-driven storytelling that resonates with urban audiences in key markets
• Manage marketing budgets with KPI tracking (ROI, engagement rates, conversion metrics) and deliver strategic insights to executive leadership through regular performance reporting
• Foster cross-functional collaboration with social media, PR, retail, and sales teams to deliver integrated, innovative marketing solutions that drive business results

Requirements